THE PROFESSIONAL BEAUTY ASSOCIATION
RAYMON GUEVARA & EMILY HEGDAHL
Beyond the Fade: What I Wish I Knew Then
MONDAY 11:00A - 12:00P - RAYMON GUEVARA • ROOM D183
The fades are just the beginning. Barbering is a craft, a culture, and a calling. In this session, Raymon shares what he wishes he knew as a student and the early years in the industry, from staying sharp during slow weeks to avoiding the mistakes that hold new barbers back .
ESPECIALLY FOR SCHOOLS
The Client Lifecycle
MONDAY 12:30 - 1:30P - EMILY HEGDAHL • ROOM D183
Discover the key stages of building strong client relationships, from attracting clients to delivering exceptional service and ensuring loyalty. This class equips new beauty pros with practical tools and strategies to kickstart a clientfocused career.
Beyond the License Panel
MONDAY 2:00 - 3:00P • ROOM D183
Hear from beauty professionals who have built fulfilling careers beyond the traditional service route. From education & brand development to editorial work, product innovation, & entrepreneurship, our panelists will share how they discovered new paths, built their personal brands, & leveraged their licenses in unexpected ways. Open your eyes to the possibilities your license can unlock!
PRECISION NAILS
JAIME SCHRABECK
How to Become an Expert Educator
MONDAY 9:30 - 10:30A • ROOM D182
Whether you want to share your technical skills, specialized knowledge or motivational message, establishing yourself as an expert requires more than just a passion to educate others. To succeed, you must communicate what makes you uniquely qualified and understand the respective roles and responsibilities of educators and students. Connect with existing events and create new opportunities to expand your audience.
For additional classes with Precision Nails > see pages 9 & 26
IVAN ZOOT
Faster Fades - For Students & New Professionals
MONDAY 12:00 - 1:00P • ROOM D180
Ivan shares the system he developed to break the three Guinness World Records of haircutting. In this class his revolution cutting system is applied to short, tight, faded haircuts to improve your timing, enhance the quality of your work and increase your customer satisfaction. Take that to the bank .
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For additional classes with Ivan Zoot > see page 18