Drawing from my experience as a Salon Today Top 200 honoree for 13 consecutive years, this session offers actionable strategies to transform your salon into a self-sustaining profitable business. Key takeaways include how to liberate yourself from daily operations, how to cultivate an independent team culture, and how to coach your team to achieve record-breaking sales.
Not knowing how to master Instagram’s algorithms could be costing you hundreds of new clients and thousands of dollars. In this class I’ll teach you the top 5 ways beauty pros can train Instagram to grow their following, make more money and get fully booked!
Dive deep into understanding and building your brand from the ground up. Gain clarity on your brand voice and learn who your ideal clients are, along with strategies to connect with them effectively. Key takeaways include how to develop and refine your brand, how to gain a clear understanding of your unique brand voice, and how to identify your ideal clients and learn how to engage with them authentically
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This session will guide attendees through a fast-paced, real-time content creation experience using just their phones. Participants are encouraged to bring their favorite props, tools, or even fun purchases from the show to use in a mini photo and video shoot during class. They will leave with 10–20 pieces of reusable content ready to post or schedule along with caption formulas, hashtag hacks, and easy editing tips to take their feed to the next level. Walk away with practical ideas, renewed confidence, and the momentum to keep showing up online with ease, personality, and purpose.