BUSINESS & PERSONAL DEVELOPMENT
Financial Fitness – 5 Surefire Ways to Increase Your Profitability Today ( For Owners & Managers )
STEPHEN GOMEZ BUSINESS COACHING featuring STEPHEN GOMEZ
SUNDAY 12:30 - 1:30P • ROOM C150
Making more money means learning how to turn top line sales into more bottom-line results ! This is usually easier said than done until now . This class will break down 5 critical areas that you can identify to help you give your bottom line a boost .
You will :
• Rate yourself in 5 areas that support profitability .
• Learn key financial performance indicators and how to improve them .
• Understand how to become more financially organized .
Recruiting 101 ( For Owners & Managers )
STEPHEN GOMEZ BUSINESS COACHING featuring STEPHEN GOMEZ
MONDAY 9:30 - 10:30A • ROOM C150
As a leader , the reality is that your staff supports your salon as much as your customers , and that a powerful team can make a huge difference for your business . This course teaches recruitment strategies that attract the right people at the right time . It shows you the tools and systems needed to recruit the right team .
Topics covered :
• Best recruiting methods for “ new ” versus “ experienced ” technicians .
• Maximize your advertising effectiveness and recruit the best .
• Understand which interview techniques work best and when .
Marketing Your Way to More Money ! ( For Anyone )
STEPHEN GOMEZ BUSINESS COACHING featuring STEPHEN GOMEZ
MONDAY 11:30A - 12:30P • ROOM C150
In today ’ s competitive market , it ’ s more important than ever to distinguish yourself amongst your competition . This requires not only a complete understanding of who you are and your competitive advantages but a consistent and thought-out way of delivering it . This session will outline branding concepts , giving you suggestions on evaluating the strength and effectiveness of your marketing strategy , and providing an initial blueprint on the next steps to improving your results .
You will learn :
• 3 Parts to powerful branding
• How to create & launch successful marketing promotions
• Understanding the branding cycle in your salon or spa
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