Premiere Columbus Show Preview 2019 | Page 28

Business Forum Empowering You Consulting D183 Meg King Money - Making Machine Salon Evolve Academy D183 Developing a More Powerful Image Christina A. Dunbar SUNDAY 11:00a - 12:10p MONDAY 11:00a - 12:10p SUNDAY 9:00 - 10:10a Also approved for Estheticians Do you dream of owning a successful salon, cashing the paycheck you deserve and seeing a clear path to profits every month? This class will make that dream a reality as we dispel myths about salon and spa ownership and set the wheels in motion on your money-making machine. Salon and spa owners who are ready to earn the paycheck they deserve should not miss this session. When others observe you, they are making many conclusions about you, such as your economic level, educational level, social position, sophistication level, credibility and knowledge potential. This class will make you aware of the many factors by which we are judged. Increase your knowledge and learn the importance of creating a more powerful image that will enable you to create a positive image through overall projections of life. In this class we will discuss: • The owners guide to profits • What I wish they told me about the salon and spa business • Write the paycheck you deserve • The building blocks of a successful business model Hiring the Perfect Fit SUNDAY 1:00 - 2:10p Also approved for Estheticians Have you hired the perfect people for every position? This session will give you a leg up when it comes to recruiting and retaining employees, identifying the potential hidden in each of your candidates, and how new hires can strengthen or sabotage your salon culture. Ideal for salon and spa owners ready to hire rock stars instead of one-hit-wonders. • Recruit and retain rock stars • Identify the perfect candidate • Hiring: The key to your culture • Costly mistakes to avoid Blueprint to Social Media MONDAY 12:40 - 1:50p Also approved for Manicurists Do you wonder what it takes to turn Instagram likes into income? Social Media platforms like Facebook and Instagram are ideal for promoting a beauty business like yours. This class is packed with strategies for bringing online fans into your salon or spa and tips for promoting your services on social media as well as ways to engage with your ideal audience online and in the salon. Discover strategies for surviving social media, how to turn fans into finances, converting online connections to real life clients, social specials and more. Meet Lisa Ennis - Consulting and Concierge Services D182 Limitless! Lisa Ennis SUNDAY 2:00 - 3:10p Also approved for Estheticians Master the art of generating limitless passion, purpose and profits; known as Lisa’s other 3 P’s. Take the limits off! Participants will be given key strategies to maintain their passion, identify their purpose and habits to produce limitless profits. • Ignite or re-ignite your passion • Connect to your why • Build your resourcefulness tool kit and take the limits off Get Your Dream Back by Changing the Game with a Motivated Tribe MONDAY 12:00 - 1:10p Also approved for Manicurists ClockPoint Hair The Business Builder Program Jay E. Caldwell @ClockPoint_hair MONDAY 9:00 - 10:10a Come experience what they don’t want you to know. I break down the path to building your business with a strong organized approach to success. No matter what your profession is, you’ll walk away with answers to your most challenging questions. You’ll learn: •Clientele building •Skill set development •Developing multiple revenue streams •Optimizing the best percentage •Rewiring your clients •Increasing your average ticket price •Menu structuring •Restricted and unrestricted business types •Making the little moves •Introducing change •The business/client philosophy See pages 15 & 21 for additional classes by ClockPoint Hair Dave Diggs Barber Academy D182 Social Media Strategies Dave Diggs Vice Cutter SUNDAY 4:00 - 5:10p Tee the Barber Aaron Flowers Do you want to grow your business? Do you have a full grasp on what social media is and how it’s changing our industry? Do you know how to make a little social media focus pay great dividends? Do you know what it is to develop a social media strategy and how to execute it? Do you know if your employees are properly representing your brand in the worldwide social media realm? Learn why you need social media and why you can’t afford to ignore it. Dave Diggs will break down the 3 main phases of social media: Content development, Content Delivery and Social Interaction. See page 14 for additional education by Dave Diggs Barber Academy This class is an interactive session designed to encourage attendees to not give up on their dreams and visions. Tweak your game (direction) by incorporating key strategies that will create more profit and build a solid team. Participants will be given a few key strategies to success that will help them GET THEIR DREAM BACK, break the barriers stopping them and take control of their destiny. 28 D183 All business forum classes are approved for cosmetologists. See notation in red for additional license types approved.