Business Forum
Empowering You Consulting
D183
Meg King
Money - Making Machine
Salon Evolve Academy
D183
Developing a More Powerful Image
Christina A. Dunbar SUNDAY 11:00a - 12:10p
MONDAY 11:00a - 12:10p
SUNDAY 9:00 - 10:10a
Also approved for Estheticians
Do you dream of owning a successful salon, cashing the paycheck you deserve and seeing a clear
path to profits every month? This class will make that dream a reality as we dispel myths about
salon and spa ownership and set the wheels in motion on your money-making machine. Salon and
spa owners who are ready to earn the paycheck they deserve should not miss this session.
When others observe you, they are making many conclusions about you, such as your economic
level, educational level, social position, sophistication level, credibility and knowledge potential.
This class will make you aware of the many factors by which we are judged. Increase your
knowledge and learn the importance of creating a more powerful image that will enable you to
create a positive image through overall projections of life.
In this class we will discuss:
• The owners guide to profits
• What I wish they told me about the salon and spa business
• Write the paycheck you deserve
• The building blocks of a successful business model
Hiring the Perfect Fit
SUNDAY 1:00 - 2:10p
Also approved for Estheticians
Have you hired the perfect people for every position? This session will give you a leg up when
it comes to recruiting and retaining employees, identifying the potential hidden in each of your
candidates, and how new hires can strengthen or sabotage your salon culture. Ideal for salon and
spa owners ready to hire rock stars instead of one-hit-wonders.
• Recruit and retain rock stars
• Identify the perfect candidate
• Hiring: The key to your culture
• Costly mistakes to avoid
Blueprint to Social Media
MONDAY 12:40 - 1:50p
Also approved for Manicurists
Do you wonder what it takes to turn Instagram likes into income? Social Media platforms like
Facebook and Instagram are ideal for promoting a beauty business like yours. This class is packed
with strategies for bringing online fans into your salon or spa and tips for promoting your services
on social media as well as ways to engage with your ideal audience online and in the salon.
Discover strategies for surviving social media, how to turn fans into finances, converting online
connections to real life clients, social specials and more.
Meet Lisa Ennis -
Consulting and Concierge Services
D182
Limitless!
Lisa Ennis
SUNDAY 2:00 - 3:10p
Also approved for Estheticians
Master the art of generating limitless passion, purpose and profits; known as Lisa’s other 3 P’s.
Take the limits off! Participants will be given key strategies to maintain their passion, identify their
purpose and habits to produce limitless profits.
• Ignite or re-ignite your passion
• Connect to your why
• Build your resourcefulness tool kit and take the limits off
Get Your Dream Back by Changing the Game with a Motivated Tribe
MONDAY 12:00 - 1:10p
Also approved for Manicurists
ClockPoint Hair
The Business Builder Program
Jay E. Caldwell
@ClockPoint_hair MONDAY 9:00 - 10:10a
Come experience what they don’t want you to know. I break down the path to building your
business with a strong organized approach to success. No matter what your profession is, you’ll
walk away with answers to your most challenging questions.
You’ll learn:
•Clientele building
•Skill set development
•Developing multiple revenue streams
•Optimizing the best percentage
•Rewiring your clients
•Increasing your average ticket price
•Menu structuring
•Restricted and unrestricted business types
•Making the little moves
•Introducing change
•The business/client philosophy
See pages 15 & 21 for additional classes by ClockPoint Hair
Dave Diggs
Barber Academy D182
Social Media Strategies
Dave Diggs
Vice Cutter
SUNDAY 4:00 - 5:10p
Tee the Barber
Aaron Flowers
Do you want to grow your business? Do you have a full grasp
on what social media is and how it’s changing our industry?
Do you know how to make a little social media focus pay
great dividends? Do you know what it is to develop a social
media strategy and how to execute it? Do you know if your
employees are properly representing your brand in the
worldwide social media realm? Learn why you need social
media and why you can’t afford to ignore it. Dave Diggs will
break down the 3 main phases of social media: Content
development, Content Delivery and Social Interaction.
See page 14 for additional education by Dave Diggs Barber Academy
This class is an interactive session designed to encourage attendees to not give up on their
dreams and visions. Tweak your game (direction) by incorporating key strategies that will create
more profit and build a solid team. Participants will be given a few key strategies to success that
will help them GET THEIR DREAM BACK, break the barriers stopping them and take control of
their destiny.
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D183
All business forum classes are approved for cosmetologists. See notation in red for additional license types approved.