Business Forum
Paul Joseph DiGrigoli Seminars
D182
Inspiring Champions
D181
How to Become a $100K to $200K Salon/Spa Professional NOW!
Lauren Gartland
SUNDAY 9:00 - 10:10a & 3:00 - 4:10p
MONDAY 11:00a - 12:10p
Also approved for Estheticians
Paul J. DiGrigoli
Booked Solid 2.0
SUNDAY 10:00 - 11:10a
It’s possible you attended Paul’s Booked Solid class in years past. Booked Solid 2.0 is the latest
version of that course. It advises on when to raise your prices, how to handle difficult clients, and
how to fill in your gaps. You will learn how to burn up and not out by knowing when you should
take time off to rest and recover. You will even discover the number one million-dollar marketing
tip that gets your clients coming back. By becoming more attractive to the marketplace, clients
will seek you out. Become aware of what you do daily and take control of your purpose. Don’t be
the chess piece; be the chess player instead.
Are You Running Your Salon or Is Your Salon Running You?
How to INSPIRE, GROW and KEEP your IDEAL Dream Team!
MONDAY 10:00 - 11:10a
Are you busy accommodating 60 clients a week while trying to run your business? If you are
frustrated and overwhelmed, it’s understandable. This class will give you an understanding of
what it takes to be an effective leader as well as how to retain loyal employees utilizing Paul’s best
hiring practices. Learn to strategize efficiently and organize your thinking. Use your time more
effectively and get giant results. Paul uses all he has learned in four decades as a salon owner to
push you to the top. In short, he’ll help you make it easier on yourself.
Paul DiGrigoli has more energy and passion than anyone in the hair industry today. Regardless of
whatever hat he’s wearing – author, hairdresser, speaker, salon or school owner – Paul brings a
unique blend of enthusiasm, integrity, and humor to everything he does. An individual who lives
what he teaches Paul delights in sharing the best of what he’s learned during almost four decades
in the industry. He engages his audience and gets people moving (figuratively and literally!) on their
way to success.
Stephen Gomez
Business Coaching
Interdependent Leadership (For Salon Owners)
Stephen Gomez SUNDAY 3:00 - 4:10p
D183
Building a successful salon or spa requires the involvement and attention of everyone in the
business. In this class Steve teaches important equations and systems that help owners & managers
spend more time working on their business and how to get their team included in the process.
You will learn an equation to replace 1 to 2 days behind the chair while growing sales, how to
manage your business days, and how to involve your team to generate ideas & execute plans that
increase profitability
Recruiting 101 (For Owners & Managers)
MONDAY 2:20 - 3:30p
Learn the Do’s and Don’ts as a leader. The reality is that your staff supports your salon as much
as your customers, and that a powerful team can make a huge difference for your business. This
course teaches recruitment strategies that attract the right people at the right time. It shows you
the tools and systems needed to recruit the right team. You will learn the best recruiting methods
for “new” versus “experienced” technicians, how to maximize your advertising effectiveness and
recruit the best candidates, and understand which interview techniques work best and when.
Stephen Gomez is an experienced Salon Business Coach and Trainer striving to help technicians
and owners achieve business success in the beauty and wellness industry. As a coach, Steve
supports salon professionals to create breakthrough results in how they operate their business
from a financial and systematic perspective. His commitment is to help people understand how
their perceptions and beliefs about themselves and their business, positive and challenging, help to
dictate personal and professional results which support leadership development and strengthen a
salon/spa culture.
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Would you like to work LESS and make MORE? Double your income WITHOUT seeing more
clients? Learn proven tips and systems to instantly GROW your business? If so, we are the
solution! You will learn to add $100 - $300+ to your book EVERY DAY, BOOST your income by
$10,000 - $25,000 NOW, and work SMART vs. HARD to create more life/work balance. Make
MORE money with FEWER clients and WITHOUT raising prices.
Get a front row seat as the Redhead Firecracker shows you how to take your business to the Top!
SUNDAY 11:00a - 12:10p
MONDAY 12:40 - 1:50p
Are you frustrated trying to motivate your team? Do you struggle with how to confront a difficult
team member? Are you challenged finding ways to increase your team’s performance & results?
If so, you’re not alone! Join the Firecracker and learn the three secrets to make your job as a leader
easier and more productive. You will learn the 3 types of individuals you can hire, the 3 secrets to
Inspire, Grow & Keep your team, how to say less, ask more and change the way you lead forever and
a step-by-step coaching model that will enable you to coach individuals to new heights!
This class is a MUST for Owners & Managers who understand the importance of finding, growing
and retaining a world-class team of champions.
Increase Sales, Income & Client Retention NOW!
SUNDAY 1:00 - 2:10p
MONDAY 2:20 - 3:30p
Also approved for Manicurists
Would you like to BOOST your sales and income 20% to 30%? Join the Firecracker to
experientially learn a proven & repeatable 40-second system that has created instant growth for
THOUSANDS of salon professionals. You will learn a proven system to take home an extra $500 to
$2,000 per month, how to confidently invite each guest to pre-book WITHOUT feeling pushy, the
Industry Performance Standards for pre-booking - Discover how you compare , and a 40-second
REPEATABLE system to get all your guests in 2 to 6 extra visits per year.
If you are seeking a PROVEN system to increase sales, income and client loyalty this is a class you
won’t want to miss!
Salon Cadence
Ronit Enos
D182
Develop a Mindset for Wealth and Freedom
SUNDAY 12:00 - 1:10p
Also approved for Estheticians
Learn how to use the power of clarity and mindset to identify your purpose and create a clear
road map for your salon that will completely transform your business. Understand how the most
successful salon and spa owners set and attain the right goals to increase revenue and avoid
burnout. As a salon owner, your business can serve YOU to the same level and depth that you
serve your clients. You CAN take control of your business and NOT become a slave to it. Includes a
live demonstration of signature client enrollment. This workshop is for salon, spa, barber owners
and booth renters.
Create a Company That Works for YOU
MONDAY 2:00 - 3:10p
Also approved for Manicurists
Instead of working for your business and never having the time to do the things you love…
communicate, systemize, automate, delegate and initiate methods to create a company that works
for YOU. Learn how to turn your businesses into a positive cash flow entity by instilling Profit First
Methodology to guarantee net profit and more freedom to enjoy your life on your terms. Walk
away with three secrets of how to have predictable cash and confidence. This class is for salon,
spa, barber owners and booth renters.
All business forum classes are approved for cosmetologists. See notation in red for additional license types approved.