Business Forum
Empowering You Consulting
D183
ClockPoint Hair
Meg King
Money - Making Machine
SUNDAY 9:00 - 10:10a
Also approved for Estheticians
Do you dream of owning a successful salon, cashing the paycheck you deserve
and seeing a clear path to profits every month? This class will make that dream
a reality as we dispel myths about salon and spa ownership and set the wheels
in motion on your money-making machine. Salon and spa owners who are ready
to earn the paycheck they deserve should not miss this session.
In this class we will discuss:
• The owners guide to profits
• What I wish they told me about the salon and spa business
• Write the paycheck you deserve
• The building blocks of a successful business model
Hiring the Perfect Fit
SUNDAY 1:00 - 2:10p
Also approved for Estheticians
Have you hired the perfect people for every position? This session will give you
a leg up when it comes to recruiting and retaining employees, identifying the
potential hidden in each of your candidates, and how new hires can strengthen
or sabotage your salon culture. Ideal for salon and spa owners ready to hire rock
stars instead of one-hit-wonders.
• Recruit and retain rock stars
• Identify the perfect candidate
• Hiring: The key to your culture
• Costly mistakes to avoid
Blueprint to Social Media
MONDAY 12:40 - 1:50p
Also approved for Manicurists
Do you wonder what it takes to turn Instagram likes into income? Social Media
platforms like Facebook and Instagram are ideal for promoting a beauty business
like yours. This class is packed with strategies for bringing online fans into
your salon or spa and tips for promoting your services on social media as well
as ways to engage with your ideal audience online and in the salon. Discover
strategies for surviving social media, how to turn fans into finances, converting
online connections to real life clients, social specials and more.
48
D183
The Business Builder Program
Jay E. Caldwell MONDAY 9:00 - 10:10a
@ClockPoint_hair
Come experience what they don’t want you to know. I break down the path to
building your business with a strong organized approach to success. No matter
what your profession is, you’ll walk away with answers to your most challenging
questions.
You’ll learn:
• Clientele building
• Skill set development
• Developing multiple revenue streams
• Optimizing the best percentage
• Rewiring your clients
• Increasing your average ticket price
• Menu structuring
• Restricted and unrestricted business types
• Making the little moves
• Introducing change
• The business/client philosophy
See pages 25 & 32 for additional classes by ClockPoint Hair
Presented by SalonCentric
ShearShare
B144-145
Why Client Retention Should be Your #1 Metric &
Dr. Tye Caldwell 4 Ways to Improve It
MONDAY 2:20 - 3:30p
As licensed beauty and barbering professionals, we suffer financially when we
lose a client. So it is imperative that we keep customers satisfied and coming
back for more. With 60% of the average book of business turning over every 6-8
years due to stylist relocations, a client moving, salons closing down, etc., losing
a client means less money in your pocket. But that was then. Today you have
options to reverse the cycle! Join Dr. Tye Caldwell, a 26-year industry veteran
and award-winning salon owner, as he shares 4 tried-and-true ways how NOT
to lose a client again. As CEO of beauty-tech startup ShearShare, Dr. Tye has
helped thousands of stylists win in an ever-changing industry, and he can do the
same for you!
All business forum classes are approved for cosmetologists. See notation in red for additional license types approved.