Hair Trends
Presented by SalonCentric
Presented by SalonCentric
REDKEN 5th Avenue NYC
East Ballroom B
Matrix
East Ballroom B
Justin Isaac
The Redken Exchange Presents: Redken Underground
SUNDAY 10:00 - 11:00a
Feeling uninspired? Our vision is for you to find inspiration, encourage artistic exploration
and nurture creative thought. This class is designed to help you open your mind and see
things differently. Let Justin take you on a journey to gain inspiration from an array of often
unexpected sources and translate that inspiration to hair! Take the time to tend your creative
spark and recharge.
The Redken Exchange Presents: Cut and Know Why
MONDAY 10:00 - 11:00a
Brayden Pelletier
Leah Sterk
Matrix Toner Tips
SUNDAY 11:15a - 12:15p
MONDAY 11:15a - 12:15p
Technical Director Leah Sterk shares her secrets to success with the new Matrix Toners. They
come in 2 formulas: 5 Minute Fast Toners & Sheer & Acidic Toners. Join Leah for this informational
class as she is the Master with toning formulas!
Biolage Hair Color
SUNDAY 1:45 - 2:45p
Are clients bringing you pictures of haircuts have you scratching your head?
Time to get over that fear of creating and recreating shapes! Learn the
principles of design and understand how to create a shape for the client that
began as an idea. Let Brayden empower you to analyze, understand and
recreate using the Principles of Design.
Alfredo Lewis
Meet the new plant-based haircolor that works like haircolor. Matrix Artistic
Brand Ambassador Alfredo Lewis is excited to tell you all about this color and
share how he uses Biolage Color to create beautiful results… naturally.
Presented by SalonCentric
Presented by SalonCentric
Pureology
Pureology Trending Now
SUNDAY 9:00a - 6:00p
MONDAY 9:00a - 4:00p
Exhibit Floor
Stylists will elevate their skills with the latest in styling trends, never falling behind again with
semiannual looks designed to keep them current. Pureology Brand Ambassador Ruth Roche has
created up to date styling trends inspired by Fashion Weeks around the world. Learn the ins and
outs of Pureology’s NEW Style+Protect styling products with session tips and tricks that will result
in retail sales!
Pulp Riot
FACTION8 Roadshow
East Ballroom B
Sam Daly
Candace Kerper
SUNDAY 3:00 - 4:00p
@bottleblonde76
@hairby_candace
Join the Riot as they challenge your thought process and disrupt the trends. Explore your creativity
and see color through a new perspective where you can create your own unique color palette.
Discover the biggest color launch in the history of the beauty industry - FACTION8 but Pulp Riot.
Witness the latest trends in hair color and learn new techniques to produce bold and inspiring
looks. Learn how FACTION8 and Pulp Riot Paint will produce extraordinary color results beyond
your expectations.
Our Riot Squad will guide you, educate you and organize you. YOU are the artist and Pulp Riot is
your paint.
Presented by SalonCentric
L’Oréal Professionnel
SUNDAY 9:00a - 6:00p
MONDAY 9:00a - 4:00p
Presented by SalonCentric
Exhibit Floor
Amika
L’Oréal Professionnel is committed to helping hairdressers in their day-to-day practice, by
improving their working conditions, teaching them the latest styling techniques and developing
services that showcase their expertise. L’Oréal Professionnel is also committed to developing high
quality, environmentally friendly products.
Presented by SalonCentric
East Ballroom B &
L’ANZA Healing Haircare
North Room E
Transcending Balayage
Mark Dolan
SUNDAY 11:15a - 12:15p & 4:15 - 5:15p (North Room E)
MONDAY 11:15a - 12:15p (North Room E)
MONDAY 1:45 - 2:45p (East Ballroom B)
Amanda
Elaine Killen
Olivia Flores
SUNDAY 12:30 - 1:30p
MONDAY 12:30 - 1:30p
Ever wish you could recreate all these hot braids flooding your timeline? This is the class for you.
Insta-famous looks are deconstructed and taught “from the crown” for a simplified yet intense
learning experience, which will leave you ready to take your skills to the next level.
From accent braids and tribal inspired looks to statement braids, these advanced looks are easily
customizable and photo-ready, guaranteed to get you likes.
Vintage Vixens
SUNDAY 3:00 - 4:00p
Learn to create the legendary, classic hairstyles of screen queens Lauren Bacall, Veronica Lake,
and Isabella Rosselini reimagined to reflect the It-Girl looks of the modern era. Utilizing your irons
for a vintage finish, you’ll create two red-carpet ready looks that are ideal for the client who craves
timeless style. A perfect edition to your portfolio.
Add depth to your Balayage techniques with rich transcending hues. Explore strategic placement
tips to create the right tonal shifts and deepen your overall results. Create placement to brighten
your fall and winter colors. Amplify your styling techniques with advanced cutting techniques and
dimensional styling to compliment your color.
6
North Room E
Viral Braids
Register by Sep 20 & Save $15 off Day of Show Price