Premiere Birmingham Show Preview 2019 - Page 6

Hair Trends Presented by SalonCentric Presented by SalonCentric REDKEN 5th Avenue NYC East Ballroom B Matrix East Ballroom B Justin Isaac The Redken Exchange Presents: Redken Underground SUNDAY 10:00 - 11:00a Feeling uninspired? Our vision is for you to find inspiration, encourage artistic exploration and nurture creative thought. This class is designed to help you open your mind and see things differently. Let Justin take you on a journey to gain inspiration from an array of often unexpected sources and translate that inspiration to hair! Take the time to tend your creative spark and recharge. The Redken Exchange Presents: Cut and Know Why MONDAY 10:00 - 11:00a Brayden Pelletier Leah Sterk Matrix Toner Tips SUNDAY 11:15a - 12:15p MONDAY 11:15a - 12:15p Technical Director Leah Sterk shares her secrets to success with the new Matrix Toners. They come in 2 formulas: 5 Minute Fast Toners & Sheer & Acidic Toners. Join Leah for this informational class as she is the Master with toning formulas! Biolage Hair Color SUNDAY 1:45 - 2:45p Are clients bringing you pictures of haircuts have you scratching your head? Time to get over that fear of creating and recreating shapes! Learn the principles of design and understand how to create a shape for the client that began as an idea. Let Brayden empower you to analyze, understand and recreate using the Principles of Design. Alfredo Lewis Meet the new plant-based haircolor that works like haircolor. Matrix Artistic Brand Ambassador Alfredo Lewis is excited to tell you all about this color and share how he uses Biolage Color to create beautiful results… naturally. Presented by SalonCentric Presented by SalonCentric Pureology Pureology Trending Now SUNDAY 9:00a - 6:00p MONDAY 9:00a - 4:00p Exhibit Floor Stylists will elevate their skills with the latest in styling trends, never falling behind again with semiannual looks designed to keep them current. Pureology Brand Ambassador Ruth Roche has created up to date styling trends inspired by Fashion Weeks around the world. Learn the ins and outs of Pureology’s NEW Style+Protect styling products with session tips and tricks that will result in retail sales! Pulp Riot FACTION8 Roadshow East Ballroom B Sam Daly Candace Kerper SUNDAY 3:00 - 4:00p @bottleblonde76 @hairby_candace Join the Riot as they challenge your thought process and disrupt the trends. Explore your creativity and see color through a new perspective where you can create your own unique color palette. Discover the biggest color launch in the history of the beauty industry - FACTION8 but Pulp Riot. Witness the latest trends in hair color and learn new techniques to produce bold and inspiring looks. Learn how FACTION8 and Pulp Riot Paint will produce extraordinary color results beyond your expectations. Our Riot Squad will guide you, educate you and organize you. YOU are the artist and Pulp Riot is your paint. Presented by SalonCentric L’Oréal Professionnel SUNDAY 9:00a - 6:00p MONDAY 9:00a - 4:00p Presented by SalonCentric Exhibit Floor Amika L’Oréal Professionnel is committed to helping hairdressers in their day-to-day practice, by improving their working conditions, teaching them the latest styling techniques and developing services that showcase their expertise. L’Oréal Professionnel is also committed to developing high quality, environmentally friendly products. Presented by SalonCentric East Ballroom B & L’ANZA Healing Haircare North Room E Transcending Balayage Mark Dolan SUNDAY 11:15a - 12:15p & 4:15 - 5:15p (North Room E) MONDAY 11:15a - 12:15p (North Room E) MONDAY 1:45 - 2:45p (East Ballroom B) Amanda Elaine Killen Olivia Flores SUNDAY 12:30 - 1:30p MONDAY 12:30 - 1:30p Ever wish you could recreate all these hot braids flooding your timeline? This is the class for you. Insta-famous looks are deconstructed and taught “from the crown” for a simplified yet intense learning experience, which will leave you ready to take your skills to the next level. From accent braids and tribal inspired looks to statement braids, these advanced looks are easily customizable and photo-ready, guaranteed to get you likes. Vintage Vixens SUNDAY 3:00 - 4:00p Learn to create the legendary, classic hairstyles of screen queens Lauren Bacall, Veronica Lake, and Isabella Rosselini reimagined to reflect the It-Girl looks of the modern era. Utilizing your irons for a vintage finish, you’ll create two red-carpet ready looks that are ideal for the client who craves timeless style. A perfect edition to your portfolio. Add depth to your Balayage techniques with rich transcending hues. Explore strategic placement tips to create the right tonal shifts and deepen your overall results. Create placement to brighten your fall and winter colors. Amplify your styling techniques with advanced cutting techniques and dimensional styling to compliment your color. 6 North Room E Viral Braids Register by Sep 20 & Save $15 off Day of Show Price