Premiere Birmingham Show Preview 2019 - Page 28

Business Forum Stephen Gomez Business Coaching East Room K Salon Cadence It’s About Time You Raised Your Prices (for Salon Owners) Develop a Mindset for Wealth and Freedom Stephen Gomez SUNDAY 1:45 - 2:45p In this session, discover how to make the money you deserve and embrace service-price increases with your customers. It’s that simple. Through learning to “Charge Your Worth,” you will be able to raise prices based upon your expenses, know when to raise prices, and discover how to raise prices with no fear. Financial Fitness - 6 Ways to Increase Profitability MONDAY 1:45 - 2:45p Making more money means learning how to turn top line sales into bottom line results! This is usually easier said than done until now. This class will break down 6 critical areas that you can identify to help you give your bottom line a boost. You will learn to rate yourself in 6 areas that support profitability, learn key financial performance indicators and how to improve them, and understand how to determine what your profit point needs to be. SOHUIS – A Brand Consultancy Brand Your Business Like a Boss Jessica Korthuis SUNDAY 10:00 - 11:00a MONDAY 1:45 - 2:45p Colorblast Pro Academy The Art of the Upsell Danielle Branton East Room J SUNDAY 11:15a - 12:15p Learn how to use the power of clarity and mindset to identify your purpose and create a clear roadmap for your salon that will completely transform your business. Understand how the most successful salon and spa owners set and attain the right goals to increase revenue and avoid burnout. As a salon owner, your business can serve YOU to the same level and depth that you serve your clients. You CAN take control of your business and NOT become a slave to it. Includes a live demonstration of signature client enrollment. This workshop is for salon, spa, barber owners and booth renters. Create a Company That Works for YOU MONDAY 11:15 - 12:15p Instead of working for your business and never having the time to do the things you love… communicate, systemize, automate, delegate and initiate methods that create a company that works for YOU. Learn how to turn your businesses into a positive cash flow entity by instilling Profit First Methodology to guarantee net profit and more freedom to enjoy your life on your terms. Walk away with three secrets of how to have predictable cash and confidence. This class is for salon, spa, barber owners and booth renters. East Room J Are you ready to brand your business like a BOSS? In this course, brand strategist Jessica Korthuis will share with you agency-level brand strategies that she has used in her work with Red Bull, TedxWomen, Rebuild Globally, Girls Who Code, Stanford University and other incredible brands. Jessica will be teaching how you can differentiate your business with a few simple tools and methodologies. She’ll also share some of her favorite FREE marketing tools and resources that you will be able to use and apply to your business immediately. If you want to stand out from the competition down the street or even next door, this is a session you cannot afford to miss. Ronit Enos East Room J SUNDAY 1:45 - 2:45p In this class you will learn how to sell with confidence, increase your ticket price, implement new services & products, and secure every appointment with an upsell. You will leave this class fueled with the knowledge, resources, and tools to master the art of upselling to your ideal client. Learn how to create every ticket starting with $100 or more. Retail any product, upsell any service, and create marketing themes that sell with ease. WooCutz TV Social Networking with a Purpose Angelo Padin East Room J SUNDAY 4:15 - 5:15p The intent is to educate and inspire you to build your influence online and in person. Build a story around your brand and learn how to become marketable online. Learn how to utilize social media to increase your business through your content, consistency and engagement. What is e-commerce and how can you benefit from it? Balance old and new techniques to find out what works best for you and your business. The industry is constantly changing and social media can no longer be ignored! Salon Evolve Academy Developing a More Powerful Image Christina Dunbar SUNDAY 10:00 - 11:00a East Room K When others observe you, they are making many conclusions about you, such as your economic level, educational level, social position, sophistication level, credibility and knowledge potential. This class will make you aware of the many factors by which we are judged by. Increase your knowledge and learn the importance of creating a more powerful image that will enable you to create a positive image through overall projections of life. See page 23 for an additional class by Salon Evolve Academy ClockPoint Hair Platform Artistry East Room N Jay E. Caldwell SUNDAY 11:15a - 12:15p @ClockPoint_hair So you want to be a top platform artist? Learn what it takes to become one! We will cover utilizing connections, learn the secrets to marketing and sales of products, attendee engagement or simply better verbiage. Learn how to get started and what to do differently, the difference between having a corporate or independent footprint on stage, and the pros and cons of being a Platform Artist. Attend this class and learn how to market yourself to the major companies. See pages 12 & 24 for additional classes by ClockPoint Hair 28 Ashley Gregory Coaching East Room E Forget the Following - The Business of Instagram Ashley Gregory SUNDAY 4:15 - 5:15p Cultivating a social media presence in the beauty industry has never been more important, but a large following doesn’t guarantee success. If you feel like you’re not using Instagram to its maximum potential for your business, this class is for you. It’s not about likes - grow your business instead. Learn how to leverage the power of Instagram to increase client conversion and retention, take advantage of proven tools and resources to maximize your efforts, and analyze your insights and metrics to drive the results that matter to your business. See page 16 for additional education by Ashley Gregory Register @