Stephen Gomez Business Coaching East Room K Salon Cadence
It’s About Time You Raised Your Prices (for Salon Owners) Develop a Mindset for Wealth and Freedom
Stephen Gomez SUNDAY 1:45 - 2:45p
In this session, discover how to make the money you deserve and embrace service-price increases
with your customers. It’s that simple. Through learning to “Charge Your Worth,” you will be able to
raise prices based upon your expenses, know when to raise prices, and discover how to raise
prices with no fear.
Financial Fitness - 6 Ways to Increase Profitability
MONDAY 1:45 - 2:45p
Making more money means learning how to turn top line sales into bottom line results! This is
usually easier said than done until now. This class will break down 6 critical areas that you can
identify to help you give your bottom line a boost. You will learn to rate yourself in 6 areas that
support profitability, learn key financial performance indicators and how to improve them, and
understand how to determine what your profit point needs to be.
SOHUIS – A Brand Consultancy
Brand Your Business Like a Boss
SUNDAY 10:00 - 11:00a
MONDAY 1:45 - 2:45p
Colorblast Pro Academy
The Art of the Upsell
East Room J
SUNDAY 11:15a - 12:15p
Learn how to use the power of clarity and mindset to identify your purpose and create a clear
roadmap for your salon that will completely transform your business. Understand how the most
successful salon and spa owners set and attain the right goals to increase revenue and avoid
burnout. As a salon owner, your business can serve YOU to the same level and depth that you
serve your clients. You CAN take control of your business and NOT become a slave to it. Includes a
live demonstration of signature client enrollment. This workshop is for salon, spa, barber owners
and booth renters.
Create a Company That Works for YOU
MONDAY 11:15 - 12:15p
Instead of working for your business and never having the time to do the things you love…
communicate, systemize, automate, delegate and initiate methods that create a company that
works for YOU. Learn how to turn your businesses into a positive cash flow entity by instilling
Profit First Methodology to guarantee net profit and more freedom to enjoy your life on your terms.
Walk away with three secrets of how to have predictable cash and confidence. This class is for
salon, spa, barber owners and booth renters.
East Room J
Are you ready to brand your business like a BOSS? In this course, brand strategist Jessica
Korthuis will share with you agency-level brand strategies that she has used in her work with
Red Bull, TedxWomen, Rebuild Globally, Girls Who Code, Stanford University and other incredible
brands. Jessica will be teaching how you can differentiate your business with a few simple tools
and methodologies. She’ll also share some of her favorite FREE marketing tools and resources
that you will be able to use and apply to your business immediately. If you want to stand out from
the competition down the street or even next door, this is a session you cannot afford to miss.
East Room J
SUNDAY 1:45 - 2:45p
In this class you will learn how to sell with confidence, increase your ticket price, implement new
services & products, and secure every appointment with an upsell. You will leave this class fueled
with the knowledge, resources, and tools to master the art of upselling to your ideal client. Learn
how to create every ticket starting with $100 or more. Retail any product, upsell any service, and
create marketing themes that sell with ease.
Social Networking with a Purpose
East Room J
SUNDAY 4:15 - 5:15p
The intent is to educate and inspire you to build your influence online and in person. Build a
story around your brand and learn how to become marketable online. Learn how to utilize social
media to increase your business through your content, consistency and engagement. What is
e-commerce and how can you benefit from it? Balance old and new techniques to find out what
works best for you and your business. The industry is constantly changing and social media can
no longer be ignored!
Salon Evolve Academy
Developing a More Powerful Image
Christina Dunbar SUNDAY 10:00 - 11:00a
East Room K
When others observe you, they are making many conclusions about you, such as your economic
level, educational level, social position, sophistication level, credibility and knowledge potential.
This class will make you aware of the many factors by which we are judged by. Increase your
knowledge and learn the importance of creating a more powerful image that will enable you to
create a positive image through overall projections of life.
See page 23 for an additional class by Salon Evolve Academy
East Room N
Jay E. Caldwell SUNDAY 11:15a - 12:15p
So you want to be a top platform artist? Learn what it takes to become one! We will cover utilizing
connections, learn the secrets to marketing and sales of products, attendee engagement or simply
better verbiage. Learn how to get started and what to do differently, the difference between
having a corporate or independent footprint on stage, and the pros and cons of being a Platform
Artist. Attend this class and learn how to market yourself to the major companies.
See pages 12 & 24 for additional classes by ClockPoint Hair
Ashley Gregory Coaching
East Room E
Forget the Following - The Business of Instagram
Ashley Gregory SUNDAY 4:15 - 5:15p
Cultivating a social media presence in the beauty industry has never been more important, but
a large following doesn’t guarantee success. If you feel like you’re not using Instagram to its
maximum potential for your business, this class is for you. It’s not about likes - grow your business
instead. Learn how to leverage the power of Instagram to increase client conversion and retention,
take advantage of proven tools and resources to maximize your efforts, and analyze your insights
and metrics to drive the results that matter to your business.
See page 16 for additional education by Ashley Gregory
Register @ premierebirminghamshow.biz