Presented by SalonCentric
Presented by SalonCentric
Redken 5th Avenue NYC
MATRIX
BEYOND BRUNETTES
MATRIX Styling
featuring Michelle O'Connor
featuring Lori Zabel
Sun 9:00a - 6:00p & Mon 9:00a - 4:00p
Exhibit Floor
Who said brunettes have to be boring? Celebrate the spectrum of brunettes from chestnut to smokey
chrome and let Redken show you how to play with color, be-on trend, confidently cover stubborn gray and
still create gorgeous shades of brunette that will take your clients beyond just brown!
Sun 9:00a - 6:00p & Mon 9:00a - 4:00p
Exhibit Floor
Join Matrix Artistic Director Michelle O’Connor as she shares the latest trends in styling – whether your
looking for quick tips to modernize your current styling or looking to take styling to the next level for
special occasions – this booth demonstration has what you need!
MATRIX Color
featuring Lenny Strand
HIGH VOLTAGE BLONDES
featuring Lori Zabel
Sun 9:00a - 6:00p & Mon 9:00a - 4:00p
Sun 9:00a - 6:00p & Mon 9:00a - 4:00p
Exhibit Floor
Blondes are our best clients, yet they can be the hardest to please! Get the inside scoop from NAHA
nominee and Redken Artist Lori Zabel on the latest techniques and perfect products to create a variety
of blonde looks. Whether it be a hint of blonde on their ends, or all over platinum, you’ll learn how to
confidently deliver the killer blonde tones your clients are asking for.
ASPIRE to INSPIRE with Matrix Technical Director Lenny Strand. Lenny will take you
on a hair color journey – from the sky, the stars, the ground and beautiful stones at our earth’s crust…
the earth reflects tones for beautiful hues much like we can in color placement. We call it the process of
creating beautiful hair.
See page 16 for a Look & Learn by MATRIX with Tabatha Coffey
DESIGN & BREWS
Presented by SalonCentric
featuring Brayden Pelletier
Sun 9:00a - 6:00p & Mon 9:00a - 4:00p
8
Exhibit Floor
Pulp Riot
featuring Ash Fortis, Kat Collett,
Amanda Harsche & Dana Dautel
Exhibit Floor
Join us for a unique experience as we share incredible design and men’s grooming techniques. Inspiration
and fashion forward. You’ll unlock your creative ability while learning an innovative approach that will push
your talent to a whole new level.
Pulp Riot Roadshow
Sun 2:00 - 3:00p & 3:30 - 4:30p
Mon 1:30 - 2:30p & 3:00 - 4:00p
Come spend some time with us for inspiration, fashion, and innovation.
Artists include:
• Ash Fortis @xostylistxo
• Kat Collett @katkolors
• Amanda Harsche @mandaharsche
• Dana Dautel @danalynncolors
North Room F
Find your home in the Pulp Riot classroom where fellow artists and
members of our Pulp Riot squad will be educating and inspiring
you all weekend.
Register by September 8 & SAVE $15 Off Day of Show Price