Presented by SalonCentric
Bridging the gap between traditional barbering and advanced
men’s hairdressing techniques has never been more necessary
than in today’s male market. Canadian Barber of the year Matty
Conrad shares all of the tips and tricks that have helped him
win international acclaim as one of the most celebrated Men’s
groomers on the planet. With a strong focus on architecture
and advanced scissor work, you also learn fading and tapering
techniques, client communication, styling tips and how to make the
men in your chair walk taller out the door than they walked in.
Matty Conrad is recognized as one of the top men’s grooming
experts in North America. After spending 15 years in the industry
as a top stylist, international platform artist, and successful
salon owner his passion for technical hair cutting and a strong
admiration for his grandfather drove him to shift career paths and
enter the world of barbering with the launch of Victory Barber &
Brand in 2010.
Sun 10:30 - 11:10a
TRENDS AND TECHNIQUES OF TOMORROW
ARROJO’s main stage show offers a portal to the trends and
techniques of tomorrow. With Nick Arrojo and his artistic team
highlighting latest looks, coolest colors and cuts from New York’s
vanguard, expect a trailblazing, inspirational show from America’s
leading independent hairdressing brand.
With thirty-plus years as a hairdresser, Nick has become a modern
icon of the industry. His signature razor-cutting technique is
recognized and practiced worldwide. It is part of a modern and
creative, precision-based hairdressing method pioneered by Nick,
and designed to create fashion-forward, beautiful, wearable hair
for clients, while offering creative freedom and versatility to stylists.
A revered hairdresser, educator, and leading light in the business
Nick can boast exposure in the world’s best magazines, work with
the world’s top fashion designers, and seven years as hairdressing
host for TLC’s ‘What Not to Wear. He is an author and mentor and,
through ARROJO education, he shares his insights and inspirations
with tens of thousands of fellow professionals each year.
Sun 4:50 - 5:30p
Mon 2:10 - 2:50p
TAMED AND TEXTURED
Amika’s Lead Pro Trainer, Tiffany, will demonstrate how the
contrasts between sleek hair and textured hair work to create
show-stopping editorial looks! Tiffany will share her coveted
techniques on how to properly “break the rules” of hairdressing,
using extensions and precise finishing skills. You will leave this
presentation excited and eager to create new looks in new ways!
Tiffany’s artistry and talent has not gone unnoticed and is evident
in the beautiful looks she creates. Driven by her love for the
industry, she has styled hair for New York Fashion Week several
times, and works as a platform artist and Lead Educator for amika,
traveling all over the US spreading hair love. She is currently
based in Brooklyn, NY and is the Lead trainer for the brands
flagship salon, amika Style blow.
Sun 1:30 - 2:10p
Mon 10:50 - 11:30a