Presented by SalonCentric
Presented by SalonCentric
Runway to street, fashion trends come from all around and Redken is at the forefront. Become
#RedkenObsessed with taking the latest trends and creating your own personal interpretation. Not just for
the young, you’ll learn the newest color placements and techniques, along with the haircuts and finishing
tricks that will help even the most corporate of clients confidently rock this season’s trendiest looks.
Come spend some time with us for inspiration, fashion, and innovation.
For over a decade, Lori Zabel has been inspiring salon professionals around the globe. As a Redken Artist
and Master Stylist at Dop Dop Salon, SoHo, NY she has the insight to help stylists find new perspectives
that were previously unimaginable.
Brayden Pelletier’s approach is simple – master the ‘why’ behind what you do and unlock endless
creativity. Let his approachable, high-energy learning environment inspire you and your team to reach
their full potential. Whether you need a fun approach to the basics, or want to really understand what
is behind creating a masterpiece – Brayden is the lead stylist at Redken’s largest salon account in the
United States who understands how to be creative and consistent behind the chair, while creating a
specific look that completes his client’s needs.
Sun 4:00 - 4:40p
Mon 12:30 - 1:10p
MATRIX SALON ELEVATION SNEAK PEAK
Tabatha Coffey has devoted her professional life to achieving excellence as a successful business
woman, company owner, designer and educator. Drawing on her years of hands-on experience, Tabatha
now travels the country as she helps struggling businesses, as seen on Bravo’s Tabatha Takes Over. With
her signature edgy style, tough love approach and exceptional skills, Tabatha is without question the
golden girl of small businesses. Join Tabatha as she provides a sneak peek into the Salon Elevation Look
& Learn and gives you 1-2 takeaways to bring back to the salon.
Sun 11:20 - 11:45a
MATRIX MAIN STAGE TRENDS 2018
The phenomenal artistry of hair painting is letting your intuition rule your mind – using your creative eye
to free form color placement. Matrix Global Business Ambassador and Artistic Directors ASPIRE to INSPIRE
using the beautiful haircolor shades from Matrix to enhance modern design in styling and finishing.
As a a salon owner and educator, Michelle O’Connor has always trusted her creative instincts. She’s
worked on a variety of different settings including music video sets, commercials, catalogs and editorial
shoots. In 2016, Michelle was nominated for the #ONESHOT Hair Awards in the Color and Avant Garde
categories, and won the NAHA for Texture. Lenny Strand takes an art approach to his client’s hair as a
painter would to their canvas. Lenny custom blends each client’s color for his or her specific needs. The
results have dimension, depth and reflect pure tone color at its finest. Lenny is a result driven colorist.
Sun 2:20 - 3:00p
Mon 10:00 - 10:40a