Premiere Birmingham Show Preview 2018 - Page 29

Colore Me Perfect / Skin Perfect LaShae Brow & Lash Products featuring D.L Mosley featuring Jaclyn Peresetsky & Abbigail Tarr The Business Side of Microblading Sun 2:15 - 3:30p & Mon 2:15 - 3:30p How to Blur the Lines of Aging with Makeup East Room F Learn strategic makeup tricks to teach your clients how to look years younger. With the social media craze, it’s important to increase your education in what is important to your client: how to age well. They would much rather seek out your personal advice and services over a person on a computer screen. Personal connection is deeply missed in this electronic world. Learn how to create an “Aging Well Workshop” in your spa or salon and share the tips you learn in this class. You will increase new traffic, loyal clients and added revenue as the word will travel fast about your “aging well” knowledge! East Room F Bring back the demand for makeup retail and professional makeup services. Education and expertise are the keys to loyal clients as well as referrals. Offering expert color services such as color analysis allows clients to see your business as unique and your team as image experts. Clients want to look and feel their best and the business of color gives them the tools to be put together and look years younger. Learn how to identify your client’s unique skin traits that harmonize with specific color characteristics; known as color analysis. The business of color will be an additional revenue source, increase repurchase rate and re-bookings as well as a great and entertaining subject for events. Learn how the business of color can transform your bottom line. Ardell Professional Exhibit Floor Offering an extensive lash collection with more than 125 different styles to suit every woman, event and lifestyle. Come see why its earned the title as one of the most widely recognized names in faux lashes by catering not just to women looking to enhance their own beauty, but also to legions of beauty professionals and Hollywood makeup artists. Crown Brush Sun 9:00a - 6:00p & Mon 9:00a - 4:00p Exhibit Floor Crown is recognized in the beauty industry as the global leader in cosmetic brushes. Now introducing the fresh new line offering Pro Grade cosmetics, such as: lipsticks, lip stains, liquid foundations, highly pigmented individual shadow pods and more. Come see how Crown has evolved. Attendees will also find some other favorites that include our individual brushes, makeup pallets, brush sets, accessories and much more! Morphé Sun 9:00a - 6:00p & Mon 9:00a - 4:00p The Truth About Microblading Sun 4:00 - 5:15p East Room F This class is introducing you to one of the hottest new trends in the brow business, MICROBLADING! You’ll be introduced to this exclusive European technique, learn how permanent make-up is collaborating with the beauty industry and how to start your own microblading business as well as other brow and beauty businesses. In this session you will learn 5 tips on how to make $100,000 doing eyebrows, becoming the ultimate BROW BOSS. Évalash Beauty Presented by SalonCentric Sun 9:00a - 6:00a & Mon 9:00a - 4:00p The Look by Joi featuring Joi Mebane The Business of Color Sun & Mon 12:30 - 1:30p Now that you microblade, how do you stand out? Join Devin (D.L) Mosley, owner of LaShae Brow Lash Products and Microblading and Brow Lounge as he shares valuable tips that will definitely help you set yourself apart from others seemingly doing the same thing. D.L is easily considered to be one of the country’s elite microbladers as he gives you the keys on standing out in the crowd of microbladers. Learn advanced microblading tips that he has only shared with his microblading staff and workshop participants. DM him on IG @LaShaebrowlashproducts for specifics on class coverage. Exhibit Floor Morphé isn’t your average beauty brand. It’s a ride-or-die fam of creators, artists, rulebreakers and shakers; who all share the same obsession for vibrant colors and nonstop slay. Morphé earned its reputation for a bold approach to makeup that honors individuality and self-expression. Finally. A beauty brand truly created for the creators. A place where the #MorpheBabe can let their passion and creativity for beauty fly high. Today, Morphé continues to inspire with an unparalleled selection of high-performing makeup brushes, eyeshadow palettes and formulas at an incredible value. featuring Quyen Nguyen Learn to Create Peekaboos & Dimensions using Individual Volume Lash 2D-6D Customization Sun 11:00a - 12:00p East Room F Are you ready to learn how to perform individual volume lash 2D-6D creating the peekaboos and dimensions look! Using Volume Lash can add volume and length with faster application time. Learn how to troubleshoot problems with individual lashes and why volume lash has its advantages. Don’t miss this live demonstration! How to Perform Microblading 3D Brows with the New Eyebrow Ruler Stencil Technique Mon 9:30 - 10:30a East Room F Come learn step-by-step how to perform microblading. Create 3D brows via tattooing making thin eyebrows look fuller and fabulous. Learn how to use the new Évalash eyebrow ruler stencil technique to help you get the perfect brows and symmetry. And, gain the knowledge of what type of nano blades to use. Become the next eyebrow guru! See page 16 for a Hands-On Workshop by Évalash Beauty Stay Up to Date • Sun 9:30 - 10:30a & Mon 11:00a - 12:00p East Room F 29