Ashtae Products The Edge Beauty
featuring Sew Skyy featuring Andrea Cheese
The Matrimony Between Cut & Color
Silkiest Silk Press
Sun 9:30 - 10:30a
North Room H
How do you create a silky look on natural hair without relaxer, keratin, or a smoothing system? We show
you step-by-step how to create the silkiest silk press you’ve ever achieved that will actually last for your
client. Learn proper hydration techniques and how to maintain natural or transitional hair textures.
Braid Me Down Right
Mon 11:00a - 12:15p
North Room H
Is your braid down always 100% flat every time? Learn how to get a perfect braid down for a weave
installation. Use different techniques and designs to get a variety of outcomes and looks. No matter how
thick or thin the hair may be, you can braid it down right!
DCI Academy
featuring Destiny Cox
Secrets of a Colorist:
Weaves, Wigs and Extensions
Sun 9:30 - 10:30a
North Room I
In this class, you will learn which products to use, plus when to use color techniques such as surface
painting, color melting and foil placement. Team DCI will explain how to create beautiful and natural
looking colors on extensions from day to night.
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North Room I
Learn which products to use for specific texture types and curls, plus when to use color techniques such
as balayage, color melting and foil placement. Destiny will explain how to create beautiful waves, coils,
kinks and twists. Join the color and curls movement!
The Hair Diagram
Have you ever done a particular haircut and felt like the style was incomplete? Yet, even after analyzing
it over and over again, you still can’t figure it out? Let me tell you - it is the color that’s missing. Unifying
color to just a razor cut creates a variety of different looks. Join Andrea Cheese and The Edge Beauty
team as we show you how to marry cut and color together. You will create a conversation piece. We will
cover various cut and color techniques, when you should determine what cut technique to use and how
color is a great ticket builder. #TakeItToTheEdge
Beyond the Stylist Chair
Mon 2:30 - 3:45p
North Room H
You’ve been styling for years... now what? As stylists, we are visual and creative artists; images play a
major role in our everyday lives and profession. For example, take a look around the Premiere Beauty
Show and see the power of images. Some of us believe that we have to be a big brand in order to have
great images, but that’s not the case. Every stylist’s uniqueness can be displayed through professional
photos. Come join Andrea Cheese and The Edge Beauty team as we show you how to navigate your way
through a successful hair shoot that will reveal your magical skills and specialties. We will share with you
the importance of professional images, how to build a timeless portfolio, the steps to a successful photo
shoot, how to select your models and how to form your very own glam squad. With a strong portfolio your
opportunities are LIMITLESS! #TakeItToTheEdge
Patric Bradley/
P Element Products
Conquer Color/High Lift Blondes
Sun 12:45 - 2:00p & Mon 11:00a - 12:15p
North Room I
Join the #GOAT himself, Patric Bradley, as he opens your minds to conquer color and high-lift blondes.
Color catastrophes happen to all of us and virtually every colorist experiences unexpected disasters. This
class will inspire and arm you with the tools you need to become an expert at problem solving no matter
what the challenge. Coloring isn’t hard, we make it hard. You will talk about this class for years!
Cutting the Patric Bradley Way
featuring Tamika Gibson
Sun 4:00 - 5:15p
Bold Hold Lace Wig Application
Sun 12:45 - 2:00p
North Room H
featuring Patric Bradley
Secrets of a Colorists: Coils, Kinks and Curls
Mon 12:45 - 2:00p
Sun 4:00 - 5:15p
North Room H
Tamika Gibson will educate guests on how to properly secure your lace unit (wig) using Bold Hold Lace
Wig Products. Tamika embraces her skills for proper unit application by giving a detailed demonstration on
how one can properly apply their lace unit.
Stay Connected
North Room I
Join world renowned hairstylist Patric Bradley as he demonstrates shear techniques that are focused on
short and long hair trends. This class will help you execute today’s hottest pixie haircuts and bouncy long
haircuts. Let’s not guess at cutting, let’s master this art! Techniques featured will include surface cutting,
flying razor, twist layers and converged layers, no thumb, stroking and reverse point cutting.
#PremiereBirmingham