ULTA BEAUTY
SUNDAY 9:00a - 6:00p | MONDAY 9:00a - 4:00p EXHIBIT FLOOR • BOOTH 2010
Ulta Beauty will be attending Premiere Birmingham providing hands-on education on the show floor ! Stop by to learn the latest trends from our educators !
Product Club featuring Adrienne Rogers & Toni Garcia
The Art of Dimensional Hair Color
SUNDAY 2:00 - 3:00p & 3:30 - 4:30p • EAST BALLROOM A MONDAY 12:00 - 1:00p • EAST BALLROOM A
Dimensional hair color has become one of the most highly requested salon services in recent years . Clients are now asking for lived-in , seamless color that is low maintenance enough to fit busy lifestyles , but also creates high impact results that enhance their individual look . That ’ s why finding the right application method for each one of your clients is so important ! Learn different ways to achieve dimension using a variety of techniques like balayage , foilyage , highlighting , lowlighting , root smudging , color melting , and more . Adding these methods to a salon menu will help you diversify your services , set yourself apart from competition , and attract more clientele behind the chair . You will also learn timesaving salon hacks and innovative pro-tips that will help optimize the way you use your color tools and formulas to increase profits . Advance your hair color skills and take your hair painting techniques to the next level !
SUNLIGHTS ® featuring Lacie Wehrle
Paint like a Pro ! w . SUNLIGHTS ®
SUNDAY 10:00 - 11:00a • EAST ROOM M MONDAY 1:00 - 2:00p • EAST ROOM M
HAIR TRENDS
Developed by Candy Shaw aka the Balay Lama ® , our no-nonsense approach to balayage highlighting has helped stylists across the globe paint more money to the bottom line ! This one hour look & learn will open your eyes to the creative and profitable possibilities by painting the SUNLIGHTS ® way . Join our Artisan Team on this introductory journey to delivering better highlighting in the salon .
For additional hands-on workshops with SUNLIGHTS ® > see page 32
Leyton House Professional featuring Michael Schuster
Botox for Hair : 2 in 1 KeraCALM
SUNDAY 10:00 - 11:00a & 3:30 - 4:30p • EAST ROOM A MONDAY 2:00 - 3:00p • EAST ROOM A
Want to have smooth manageable hair ? Come see how Leyton House Professional NEW Keratin and Collagen enriched smoothing treatment can be your answer ! A gentle , high performance base solution to successfully and safely de-frizz and smooth hair . Activated by heat , KeraCALM redefines the hair ’ s keratin matrix without breaking bonds , leaving hair incredibly smooth and straight .
For additional classes with LEYTON HOUSE PROFESSIONAL > see page 29