Business Forum
Paul Joseph
DiGrigoli Seminars
East Room K Empowering You Consulting
Booked Solid 2.0 Money-Making Machine
Paul J. DiGrigoli SUNDAY 11:15a - 12:15p
MONDAY 11:15a - 12:15p
Amy Carter
It’s possible you attended Paul’s Booked Solid class in years past. Booked Solid
2.0 is the latest version of that course. It advises on when to raise your prices,
how to handle difficult clients, and how to fill in your gaps. You will learn how
to burn up and not out by knowing when you should take time off to rest and
recover. You will even discover the number one million-dollar marketing tip that
gets your clients coming back. By becoming more attractive to the marketplace,
clients will seek you out. Become aware of what you do daily and take control of
your purpose. Don’t be the chess piece; be the chess player instead.
Are You Running Your Salon or Is Your Salon Running You?
SUNDAY 1:45 - 2:45p - NEW DAY/TIME ADDED!
MONDAY 12:30 - 1:30p
Lisa Ennis
SUNDAY 12:30 - 1:30p
Do you dream of owning a successful salon, cashing the paycheck you deserve
and seeing a clear path to profits every month? This class will make that dream
a reality as we dispel myths about salon and spa ownership and set the wheels
in motion on your money-making machine. Salon and spa owners who are ready
to earn the paycheck they deserve should not miss this session.
In this class we will discuss:
• The owners guide to profits
• What I wish they told me about the salon and spa business
• Write the paycheck you deserve
• The building blocks of a successful business model
Hiring the Perfect Fit
MONDAY 10:00 - 11:00a
Are you busy accommodating 60 clients a week while trying to run your
business? If you are frustrated and overwhelmed, it’s understandable. This class
will give you an understanding of what it takes to be an effective leader as well
as how to retain loyal employees utilizing Paul’s best hiring practices. Learn to
strategize efficiently and organize your thinking. Use your time more effectively
and get giant results. Paul uses all he has learned in four decades as a salon
owner to push you to the top. In short, he’ll help you make it easier on yourself.
Have you hired the perfect people for every position? This session will give you
a leg up when it comes to recruiting and retaining employees, identifying the
potential hidden in each of your candidates, and how new hires can strengthen
or sabotage your salon culture. Ideal for salon and spa owners ready to hire rock
stars instead of one-hit-wonders.
• Recruit and retain rock stars
• Identify the perfect candidate
• Hiring: The key to your culture
• Costly mistakes to avoid
Meet Lisa Ennis - Consulting
and Concierge Services
East Room K Blueprint to Social Media
Limitless! Do you wonder what it takes to turn Instagram likes into income? Social Media
platforms like Facebook and Instagram are ideal for promoting a beauty business
like yours. This class is packed with strategies for bringing online fans into
your salon or spa and tips for promoting your services on social media as well
as ways to engage with your ideal audience online and in the salon. Discover
strategies for surviving social media, how to turn fans into finances, converting
online connections to real life clients, social specials and more.
SUNDAY 3:00 - 4:00p
Master the art of generating limitless passion, purpose and profits; known
as Lisa’s other 3 P’s. Take the limits off! Participants will be given key
strategies to maintain their passion, identify their purpose and habits to
produce limitless profits.
• Ignite or re-ignite your passion
• Connect to your why
• Build your resourcefulness tool kit and take the limits off
Get Your Dream Back by Changing the Game with a Motivated Tribe
MONDAY 12:30 - 1:30p
SUNDAY 4:15 - 5:15p Like The River The Salon
This class is an interactive session designed to encourage attendees to not give
up on their dreams and visions. Tweak your game (direction) by incorporating
key strategies that will create more profit and build a solid team. Participants will
be given a few key strategies to success that will help them GET THEIR DREAM
BACK, break the barriers stopping them and take control of their destiny. Beauty and Business With Najah Aziz
Najah Aziz
Stay Connected
East Room J
SUNDAY 3:00 - 4:00p
In this one-hour business class, Najah Aziz, nationally acclaimed stylist and
owner of Like The River The Salon in Atlanta, GA, will share her best practices for
salon professionalism, how to build a thriving salon business, attracting celebrity
clientele and tips for successful social media marketing.
See page 43 for a Hands-on Workshop by
Like The River The Salon
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East Room J
#PremiereBirmingham