mainstage
Presented by SalonCentric
Matty Conrad
BEYOND BARBERING
Bridging the gap between traditional
barbering and advanced men’s hairdressing
techniques has never been more necessary
than in today’s male market. Canadian
Barber of the year Matty Conrad shares
all of the tips and tricks that have helped
him win international acclaim as one of the
most celebrated Men’s groomers on the
planet. With a strong focus on architecture
and advanced scissor work, you also learn
fading and tapering techniques, client
communication, styling tips and how to
make the men in your chair walk taller out
the door than they walked in.
Matty Conrad is recognized as one of
the top men’s grooming experts in North
America. After spending 15 years in the
industry as a top stylist, international
platform artist, and successful salon owner
his passion for technical hair cutting and
a strong admiration for his grandfather
drove him to shift career paths and enter
the world of barbering with the launch of
Victory Barber & Brand in 2010.
Sun 10:30 - 11:10a
14
Nick Arrojo
TRENDS AND TECHNIQUES
OF TOMORROW
ARROJO’s main stage show offers a portal
to the trends and techniques of tomorrow.
With Nick Arrojo and his artistic team
highlighting latest looks, coolest colors
and cuts from New York’s vanguard,
expect a trailblazing, inspirational show
from America’s leading independent
hairdressing brand.
With thirty-plus years as a hairdresser, Nick
has become a modern icon of the industry.
His signature razor-cutting technique is
recognized and practiced worldwide. It is
part of a modern and creative, precision-
based hairdressing method pioneered
by Nick, and designed to create fashion-
forward, beautiful, wearable hair for
clients, while offering creative freedom and
versatility to stylists.
A revered hairdresser, educator, and
leading light in the business Nick can boast
exposure in the world’s best magazines,
work with the world’s top fashion
designers, and seven years as hairdressing
host for TLC’s ‘What Not to Wear. He is an
author and mentor and, through ARROJO
education, he shares his insights and
inspirations with tens of thousands of
fellow professionals each year.
Sun 4:50 - 5:30p
Mon 2:10 - 2:50p
Tiffany Chiapparelli
TAMED AND TEXTURED
Amika’s Lead Pro Trainer, Tiffany, will
demonstrate how the contrasts between
sleek hair and textured hair work to create
show-stopping editorial looks! Tiffany will
share her coveted techniques on how to
properly “break the rules” of hairdressing,
using extensions and precise finishing
skills. You will leave this presentation
excited and eager to create new looks in
new ways!
Tiffany’s artistry and talent has not gone
unnoticed and is evident in the beautiful
looks she creates. Driven by her love
for the industry, she has styled hair for
New York Fashion Week several times,
and works as a platform artist and Lead
Educator for amika, traveling all over the
US spreading hair love. She is currently
based in Brooklyn, NY and is the Lead
trainer for the brands flagship salon, amika
Style blow.
Sun 1:30 - 2:10p
Mon 10:50 - 11:30a