Business Forum
52
Salon Evolve Academy
featuring Christina A. Dunbar & Sonia M. Palmore
Developing a More Powerful Image
Sun 1:00- 2:15p
East Room K
When others observe you, they are making many conclusions about you, such as your economic level, educational level, social position, sophistication level, credibility and knowledge potential. This class will make you aware of the many factors by which we are judged. Increase your knowledge and learn the importance of creating a more powerful image, that will enable you to create a positive image through overall projections of life.
See page 42 for additional classes with Salon Evolve Academy
John Amico Professional Haircare Products
featuring Johnny Amico
Don’ t Fear the Retail Sun 2:45- 3:45p & Mon 9:30- 10:45a
East Room K
Retail is your friend. So why do many stylists fear the retail? Johnny Amico shows you how you can earn more money when you’ re behind the chair-- and not behind the chair. Turn fear into freedom and learn how you’ ll love retail so you won’ t fear the Retail.
MeetLisaEnnis. com featuring Lisa Ennis
Work Your Dream by Changing the Game with a Motivated Tribe
Sun 4:15- 5:30p
East Room K
This is an interactive session designed to encourage attendees to not give up on their dreams and visions, however tweak their game( direction) by incorporating key strategies. Participants will be given three( 3) key strategies to success in this session. The goal of this session is to re-ignite participants’ dreams and vision for their business( and themselves) by providing practical tools and resources to assist with shifting directions by tweaking their performance and developing and implementing key strategies on cultivating a winning tribe( team).
Like The River The Salon
featuring Najah Aziz @ najahliketheriver
Beauty and Business With Najah Aziz Sun 3:30- 5:00p
East Ballroom B
In this 1 hour class, Najah Aziz, nationally acclaimed stylist and owner of Like the River The Salon in Atlanta, GA, will share her best practices for salon professionalism, how to build a thriving salon business, attracting celebrity clientele and tips for successful social media marketing.
See page 37 for a Hands-On Workshop by Like the River The Salon
MISSIO Hair featuring Lorin Van Zandt
Making A Difference Behind The Chair!
Sun 9:30- 10:45a & Mon 2:45- 3:45p
East Room K
Stylists have a unique potential to make an impact in the lives of others through their work. Lorin Van Zandt, an experienced stylist and founder of MISSIO Hair, will introduce participants to practical ways that they can make a difference in both their communities and the world through beauty. MISSIO exists to inspire and equip stylists and their clients to fight human trafficking in their own cities. Lorin will share personal and powerful stories of working with human trafficking survivors and how stylists can assist in the prevention, rescue, and recovery of victims. Participants will leave this course equipped to recognize the warning signs of human trafficking and inspired to make a difference behind the chair everyday!
Presented by SalonCentric
ShearShare
featuring Dr. Tye Caldwell
Salon Workspace: The New Normal for Owners & Stylists
Sun 12:30- 1:30p & 5:00- 6:00p Mon 9:00- 10:00a & 12:00- 1:00p
North Room C
Forty percent of salon space goes unused everyday. As more stylists become location-agnostic and continue opting out of traditional long-term lease contracts, how do we keep our stations at full capacity and our beauty businesses open? How do we meet the 1.2 million stylists where they are and help them access professional space to work when and where they need it? Hear from 25-year beauty industry veteran and award-winning salon owner Dr. Tye Caldwell on how we can make the changing landscape a win-win. Are you ready for the shift?
Dave Diggs Barber Academy
featuring Dave Diggs
Social Media Strategies For Barbers & Stylists Sun 2:30- 3:30p
East Room L
Do you want to grow your business? Do you have a full grasp on what“ social media” is and how it is changing our industry? Do you know how to make a little bit of social media focus pay great dividends? Do you know what it is to develop a social media strategy and to execute it? Do you know if your employees are properly representing your brand in the world wide social media realm? Learn why you NEED social media and you can’ t afford to ignore it. Dave Diggs will break down the 3 main phases of social media: content development, content delivery, and social interaction.
See page 39 for an additional class by Dave Diggs Barber Academy