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Presented by SalonCentric

ShearShare

featuring Dr. Tye Caldwell

Salon Workspace: The New Normal for Owners & Stylists Sun 11:00a- 12:10p & 3:00- 4:10p Mon 9:00- 10:10a & 1:00- 2:10p B142-143

Forty percent of salon space goes unused everyday. As more stylists become location-agnostic and continue opting out of traditional long-term lease contracts, how do we keep our stations at full capacity and our beauty businesses open? How do we meet the 1.2 million stylists where they are and help them access professional space to work when and where they need it?

Presented by SalonCentric

SalonCentric Education

featuring Jen Planck

Life is Suite Sun 9:00- 10:10a & Mon 10:00- 11:10a

Room C151

There is no“ booth” about it! The salon suite business is here to stay! This modern category in the beauty business is proving to be the perfect fit for a rapidly growing number of beauty professionals today. Owner of Lux Lab Salon Suite / The A. R. T. Team, Jen Planck, shares her top 10 breakthroughs to her salon suite success. This is an exceptional experience for independent stylists, salon suite owners, or anyone wondering,“ Is living the suite life for me?”

Impact Zones Sun 11:00a- 12:10p & Mon 12:00- 1:10p

Also approved for manicurists Room C151

This experience will broaden your perspective of opportunities to grow a sustainable income and the lifestyle of your dreams. Jen dives deep into the four key areas that are proven to grow a salon / spa business at an accelerated level. Create immediate record breaking new behaviors that change lives and bottom lines. Ready for a business break through? This is for you!

Hairy Situations Vol II Sun 1:00- 2:10p & Mon 2:00- 3:10p

Room C151

As a beauty professional we spend our entire career in a constant state of navigation. Breakdowns become breakthroughs, clients become life lessons, salon teams become family and in the midst of the beautiful chaos, we discover our life purpose. The professional beauty industry is a collaboration of life, artists and experiences that is like nothing else in this world. Join Jen, in her most sought after experience, as this tiny spark continues to ignite laughter, love and passion into the hearts and lives of others. This powerful experience can and will CHANGE YOUR LIFE.

Team Strength Sun 3:00- 4:10p & Mon 3:30- 4:40p

Also approved for estheticians Room C151

Transform I, me, my into an us, our, we, championship salon team! Create and sustain team culture in your salon / spa and learn behaviors that create high performance practices. Leave this class with exceptional leadership tools as well as team building activities that are ready to be implimented in the salon. Stop going through salon leadershio and start growing through it!

Presented by SalonCentric

SalonCentric Education

featuring Daniel Mason Jones

Get REAL – Get Social Sun 10:00- 11:10a & Mon 9:00- 10:10a

All business forum classes are approved for cosmetologists. See notation in red for additional license types approved.

Room C162

“ Wanna be Instafamous?” Don’ t forget about Facebook! Are you overwhelmed with what, when and how to post? Find out how to use both platforms to make a name for yourself AND lots of money. This program will highlight exactly what is needed to launch, build and monetize your s47ocial platforms to convert followers to dollars behind the chair.

Make Money- Not Excuses Sun 12:00- 1:10p & 4:00- 5:10p Mon 11:00a- 12:10p & 3:00- 4:10p

Room C162

This program will motivate, inspire and ignite the passion within you to take control of your business. WHY did you get into beauty? In this program, we will uncover your“ why” and get you started on the next stage of your career. Learn how to generate $ 1M annually as a stylist behind the chair.

The Art of Branding Sun 2:00- 3:10p & Mon 1:00- 2:10p

Also approved for estheticians Room C162

Ready to stand out? What does your brand say about you? Who is your target market audience and how do you get their attention? Learn how to make a large impact on your brand and build your name in the industry. Are people talking about you? People can’ t“ buy” you if they don’ t know what you’ re selling.

Presented by SalonCentric

StyleNet

featuring Lynn Winsell

You already know that the world around you is online and searching for the services and products you offer. But do you know how to make it easy for those searching to find and connect with you? In this class, you will walk away with a concise understanding of how to generate results from your online channels, websites, social media, texting and e-blasts. PLUS, you will receive a FREE social planning guide!

5 Proven Social Media Strategies to Grow Your Business

Also approved for estheticians Sun 4:00- 5:10p & Mon 12:00- 1:10p Room B140-141

Get found – learn the simple elements of a mobile friendly website that Google considers worthy for first page placement. Get connected – top ways to grow Instagram followers, Facebook likes and fill openings. Get heard – best practices from taking pictures, making videos, which apps to use and what to say when you post. Get touched – tips to keep your guests engaged, loyal and talking about you. Get sales – techniques for consistently using branded professional images inside your salon, eblasts and social media posts. You will walk away with simple and proven methods that cut through the jargon of social media and Internet marketing.