Premiere Beauty Classic Show Preview 2018

featuring Lala Chihaia Painting Balayage! with Candy Shaw aka The Balay Lama Hands-On Workshop I Do: Bridal and Braided Styling Hands-On Workshop Sun 9:00a - 12:10p & 1:00 - 4:10p Room D280 With ‘Hair Painting’ being one of the most newly requested services in the salon, there has never been a better time to come learn with the foremost balayage expert, Candy Shaw. Having painted hair for over 20+ years, The Balay Lama™ utilizes her tips, tricks, tools and techniques to help elevate your balayage craft. Her system will have you feeling confident on Tuesday morning to convert that first foil guest over to balayage! Learn to Reawaken Hair’s Natural Brilliance™ in this intensive and intimate ‘Hands-On’ event. Each student will receive a Sunlights ® Balayage ‘swag bag’, education handout and diploma. But that’s not all! By signing up, you will be automatically entered to win a ‘Shadow Day’ in Candy’s salon located in Atlanta, GA*! Don’t wait – the time is now to come ‘Join the Balayage Revolution™’! Limited to the first 40 people. Workshop Prices: $220 On or before Oct 6 l $245 Day of Show What is included? • Sunlights ® Balayage ‘swag bag’ • Education handout • Mannequin Head – yours to keep • Certificate of Completion • Entry to win a ‘Shadow Day’ at Candy’s salon in Atlanta, GA* What do I need to bring? • Clips • Tail Comb • Apron • Learning Attitude Tracey Hughes & Rebecca Taylor SOCIAL SAVVY: Social Media & Digital Marketing Look & Learn Sun 9:00 - 11:10a Room C170-171 Tracey Hughes, 2018 Hall Of Fame inductee, assists companies across the global in transforming themselves into efficient, vibrant and profitable businesses. An experienced Global Speaker and Platform Artist, 4x Educator of the Year and 4x Excellence in Education recipient, Tracey is truly an inspirational icon who is unique in her ability to bring out the best in others. As a thriving hair artist in West Hollywood, CA, Rebecca’s main goal is to stay current. With a huge influence on-line, Rebecca inspires thousands worldwide with her creative color work and engaging personality. An influential networker she believes in creating greater awareness for hairstylists and developing a community of support. These empowering Leading Ladies will share comprehensive insight into how to market yourself and your brand. With Rebecca’s social media skills and Tracey’s branding, digital marketing and business skills you will learn more than you ever anticipated from any social media class! • Branding • Business positioning • Yearly marketing calendar • Email marketing • Brand Collateral • Publicity • Social media strategy • Monthly posting calendar • Pre-scheduling platforms • Instagram • Insta stories • Facebook business • LinkedIn • Designing flyers for social media • Editing videos for social media • Go to must-have Apps Look & Learn Price: $50 What do I need to bring? • Pen and paper or iPad to take notes • Questions Mon 10:00a - 1:10p Room D280 Explore the romantic, lucrative world of weddings. Say “I Do” to Lala’s innovative bridal techniques and feel confident in your updo abilities. Lala Chihaia is an innovative stylist specializing in bridal, braids and vintage hair styling. Trained in Europe and licensed in the United States, Lala has over 12 years of experience creating special occasions styles. She is a proud member of the CosmoProf Artistic Team and is currently traveling the country sharing updo education. Workshop Price: $350 (Limited to the first 40 people) What is included? Lala’s favorite products including • Sexy Hair - Get Layered Hairspray • Sexy Hair - Rose Elixir Spray • Sexy Hair - Powder Play Lite • Big Sexy Hair Dry Shampoo • Big Sexy Hair Altitude Bodifying Mousse *These are specific products Lala uses and highly recommends, feel free to bring along your favorites or those similar to her suggestions What do I need to bring? • Medium to long hair live model - must be at least 16 year of age or older, photo ID is required Need to bring tools including: • 19mm or 25mm curling iron • 3/4” or 1” curling iron • Flat iron • Tail comb or foil comb • Lift and teasing comb • Teasing Brush - Olivia Garden teasing brush • Clear, brown and black small elastics • Regular & large bobby pins, hair pins (large & small), clips • Regular brush • Small and large bun donuts (found at Sally Beauty Supply) • Hair Nets - regular size - Medium Brown/ Black (found at Sally Beauty Supply in a pink package) Showcase Your Talent Hairstyling Competitions Enter for a chance to win cash prizes Women’s Cut, Color and Styling Bridal, Upstyling & Braiding Sunday, October 7 Professionals Monday, October 8 Students For rules and regulations or to register visit beautyclassicshow.biz Sponsored By Lala's Updos featuring Candy Shaw Sunlights ® Balayage 17

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