Premiere Beauty Classic Prospectus 2018 | Page 2

Premiere Market Facts Why Attend & Who Attends? Accomplish and achieve all of your company goals Connect with over 9,000 attendees, with representation from the midwest region. Premiere Beauty Classic is an important investment for your company and can help you in accomplishing your company goals. Marketing & Beyond Get your company listed 40% Salon Owners / Managers 30% Stylists / Colorists 15% Nail Technicians 15% Beauty Students, Instructors, Distributors In over 200,000 Show Previews distributed nationwide and repeated exposure in all of the major trade journals including American Salon, Modern Salon, NAILPRO, NAILS and many more. FACT... exhibiting at tradeshows is critical to increasing your sales Tradeshows provide the perfect forum for companies to introduce new brands and display products to buyers. Exhibitions are especially effective when combined with a company’s integrated marketing strategy. Exhibitions, as a selling medium, are always an excellent way to identify new leads and can improve an exhibitor’s ROI via face-to-face contact with customers. 96% of attendees are involved in the purchase process 78% of attendees keep up-to-date on industry trends Don’t miss this opportunity to come face-to-face with more than 9,000 industry professionals from the midwest region. Last year, we were sold out so ACT NOW as space will go fast. 92% of attendees see new products 75% of attendees explore different companies at one time