BARBERING
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90 ’ S LENGTH
Length is making a comeback , bringing back that raw , effortless vibe of the ‘ 90s . It ’ s about embracing natural flow , real expression , and letting hair just be ... in its purest , most authentic form . Luckily for us we get to work with it !
Byrd Mena , @ byrdmena
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Hair : Byrd Mena Photographer : Vishal Baharani
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BARRIER REPAIR
2025 will be a year of barrier repair , healing from overexfoliation and irritating multi-step routines , and skin-imalism . We will see more microbiome-friendly products that nurture healthy skin bacteria and barrier-building products with ingredients like probiotics , squalane , hyaluronic acid , and lipids .
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Dasha Saian Marchese , @ saian _ skincare , SAIAN Natural Clinical Skincare
Photographer : Erika Mugglin
SKINCARE
MAKEUP
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DRAMATIC EYES & MATTE SKIN
The “ clean girl ” look is moving aside for a few new styles to take over !
More dramatic makeup looks seem to be making a comeback in the style of either of a smokey look using neutral shades , or with glittery , shimmery , looks using touches of colors like pink !
Matte skin is also trending again , with some adding a pop of a bright blush to top off the look .
Between brides and everyday makeup consumers though it seems they are grabbing inspiration from the dramatic eye looks of 2016 and making it their own !
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Kendra Matthies , @ kendramatthies , Makeup by Kendra Leigh
WHAT ’ S AHEAD , ACCORDING TO INDUSTRY VOICES . LEARN MORE »