HAIR TRENDS
Root Shadow - Get Down to the Root of It !
Sherry Ratay , Inc . featuring Sherry Ratay (@ SherryRatay ) SUNDAY 3:30 - 4:30p l ROOM 210B Learn how to create a root shadow and blend to create the perfect blend from dark to light . You will learn the WHY ’ s for creating the root shadow and blend , which hair color tool to reach for when creating your visual end result . As well as apply your application with “ BOTH ” bowl , brush , and bottle , when to use one over the other . Sherry will help you understand the importance of light and dark .
I Do ! Bridal Updos
ASHTAE Products featuring Tara Miller SUNDAY 12:00 - 1:00p l ROOM 212B The Bridal market is a billion-dollar industry . In this class , we will show you the latest money-making wedding styles for both relaxed and natural hair , how to price them , and how to book them appropriately .
Grey Coverage and Grey Blending
Sherry Ratay , Inc . featuring Sherry Ratay (@ SherryRatay ) MONDAY 11:30a - 12:30p l ROOM 210B Sherry will incorporate grey coverage and blending with different haircolor formulas and applications . It will include when and why to choose a Permanent haircolor over a Demi-permanent and the visual end results with each application and formula . What your thoughts need to be when the deciding factor of choosing your haircolor tool is most vital . You ’ ll leave with a better understanding of the Theory of Haircolor , PH scale , grey coverage with permanent and demi permanent haircolor , and grey blending for men .
Stop Oiling , Start Hydrating
ASHTAE Products featuring Tara Miller & Kim Phlegm MONDAY 12:00 - 1:00p l ROOM 212B We will show you proper hydration techniques for natural hair . The key to maintaining healthy , hydrated hair is in the products and technique . Get the list of items to avoid in your natural clients ’ hair ! Learn how to properly hydrate for both a twist and out and silk press .
For additional Hands-on Workshops with Sherry Ratay > see page 44
Busyness vs Business
Creative Cutting
Mizutani Scissors featuring Anthony Cress & Sean Ruddy SUNDAY 9:30 - 10:30a l ROOM 211B Explore a unique approach to cutting with texturizing techniques that build shape and personalize your look simultaneously . Learn untraditional techniques with traditional tools to mindfully choose the right scissor to be the hero of your outcome .
ASHTAE Products featuring Melanie Taylor & Taylore Woods MONDAY 2:00 - 3:00p l ROOM 212B A lot of you guys are Crazy Busy but not doing business which is CRAZY INSANE ! There is a difference ! Stop being a slave to your business and learn how to make your business work for you !
For additional classes with ASHTAE Products > see page 21 & 51
In Salon Haircut and Scissor Education
Mizutani Scissors featuring Brissa Ruddy , Sean Ruddy ,
& Vicky Garza MONDAY 12:00 - 1:00p l ROOM 213C Come and learn when and why you would choose to use a dry cut , wet cut , precession , and texturing scissor . Explore variations of haircutting techniques .
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Growing a Wildly Successful Bridal Beauty Business
Bridal Trade featuring Jodi Snowden (@ bridaltrade ) SUNDAY 2:00 - 3:00p l ROOM 207C Discover how to stand out in the market , book dream brides consistently and create a referral worthy bridal experience .