Premier Magazine Premier Magazine July 2018 | Page 22

I know the system
I know where the traps lie in a real
Why
estate transaction. Appraisals,
for example, are a big setback when
they come in lower than expected.
I know when it’s the product
you pay me
a commission
of a misinformed appraiser and
when to seek a second opinion.”
I work in an age-old industry that
has weathered ups and downs
I am qualified to assess a home’s value When I make money, you benefit According to the National Association of REALTORS ® ,
homes listed with a licensed full-time real estate agent sell
for approximately 26 percent more than “for sale by owner”
listings—even after factoring in the agent’s commission. I might make a $25,000 commission on a million-dollar
home, but I don’t keep all that. A large percentage goes
into marketing expenses such as advertising, photography,
videography, net networking expenses, MLS fees, social
media ads, and listing/open house events—all to help my
sellers find a buyer. I also have a “split” with my broker, who
owns the company. The REALTOR® brand has been around for more than 100
years, and I am carrying on a legacy of continually putting
systems into place to help consumers, set industry ethics
standards, and find better marketing solutions. I am backed by
industry leaders who lobby for better training and laws that
protect the client from fraud. And in the end, my clients are
better off because of it.
Risk management It takes approximately 150 hours
to get a home sold – from start to finish
I am a professional negotiator
Negotiating is generally done on the back end, when the
details of the transaction come to the surface. To keep a deal
together, I sometimes have to play hardball—especially when
the opposing side drags its heels, potentially harming my client.
Negotiating tak