Premier Flooring Retailer FF PFR Q317 | Page 9

Knowing your customer, knowing what motivates them, and knowing how to have them like you is really what it’s all about, right? As an advertiser, being cognitive of that will sharpen your decisions regarding a host of essentials influencing the right content and style to resonate with your custom- er’s Meconomics tendency. Which reminds me of another must-read: Likeonomics — The Unexpected Truth Behind Earning Trust, Influenc- ing Behavior, and Inspiring Action by Rohit Bhargava. As Rohit explains right up front, his book isn’t a how-to for getting more “likes” on Facebook. It’s far more than that. Your success as a business and as a marketer is directly linked to your genuine, authentic likeability. As Likeo- nomics reminds us, it’s not the product we’re selling that makes the difference, it’s us! Knowing your customer, knowing what motivates them, and knowing how to have them like you is really what it’s all about, right? Start reading! ❚ Editor’s note: Join Paul along with Brian Gracon for their session, “Super Ads: What Were They Thinking?” at TISE West 2018. A Special “Thank You” to all the manufacturers and their marketing departments who provided outstanding editorial to make this publication a success. Publishing Staff Margo Rodgers Locust, Publisher Karen George, Managing Editor Lisbeth Calandrino, Associate Editor Stan Michelson, Communications Director Barry Briskman, Senior Copy Editor Ray Stewart, Production Manager Toelke Associates/Ron Toelke, Creative Director Editorial and Advertising Offices: Fabulous Floors Magazine, LLC Phone: 678-761-5002 | Email: [email protected] Columnists Annette Callari, Leah Gross, David Romano, Lisbeth Calandrino, Paul Friederichsen, Jeffrey King, Robert Blochinger, Brett Miller, Tom Jennings, Scott Carothers, Chad Ogden, Scott McGillivray WFCA Scott Humphrey, Chief Executive Officer Tom Jennings, Vice President, Professional Development Freida Staten, Vice President Marketing + Communications Steve Abernathy, Chief Financial Officer Kay Wiley, Executive Assistant to the CEO The World Floor Covering Association (WFCA) Phone: 855-330-1183 | Email: [email protected] Premier Flooring Retailer is a joint initiative of the World Floor Covering Association and Fabulous Floors Magazine, LLC. Copyright© FABULOUS FLOORS MAGAZINE and WFCA 2017. All rights reserved. No portion of this publication may be repro- duced in any way without written consent from Fabulous Floors Magazine, LLC or The WFCA. Change of Address: in order to ensure the uninterrupted delivery of Premier Flooring Retailer, notice of change should be made at least 5 weeks in advance. Premier Flooring Retailer is published quarterly in print by Fabulous Floors Magazine, LLC located at 995 Main Street, Andrews, NC 28901 and the World Floor Covering Association located at 855 Abutment Road, Suite 1, Dalton, GA 30721. Postmaster: Please send address changes to WFCA, 855 Abutment Roa d, Suite 1, Dalton, GA 30721. Premier Flooring Retailer | Q3 2017 7