Premier Flooring Retailer FF PFR Q317 | Page 9
Knowing your customer,
knowing what motivates
them, and knowing how to
have them like you is really
what it’s all about, right?
As an advertiser, being cognitive of that will sharpen
your decisions regarding a host of essentials influencing
the right content and style to resonate with your custom-
er’s Meconomics tendency.
Which reminds me of another must-read: Likeonomics
— The Unexpected Truth Behind Earning Trust, Influenc-
ing Behavior, and Inspiring Action by Rohit Bhargava. As
Rohit explains right up front, his book isn’t a how-to for
getting more “likes” on Facebook. It’s far more than that.
Your success as a business and as a marketer is directly
linked to your genuine, authentic likeability. As Likeo-
nomics reminds us, it’s not the product we’re selling that
makes the difference, it’s us!
Knowing your customer, knowing what motivates
them, and knowing how to have them like you is really
what it’s all about, right? Start reading! ❚
Editor’s note: Join Paul along with Brian Gracon for
their session, “Super Ads: What Were They Thinking?”
at TISE West 2018.
A Special “Thank You” to all the manufacturers and their
marketing departments who provided outstanding editorial to
make this publication a success.
Publishing Staff
Margo Rodgers Locust, Publisher
Karen George, Managing Editor
Lisbeth Calandrino, Associate Editor
Stan Michelson, Communications Director
Barry Briskman, Senior Copy Editor
Ray Stewart, Production Manager
Toelke Associates/Ron Toelke, Creative Director
Editorial and Advertising Offices:
Fabulous Floors Magazine, LLC
Phone: 678-761-5002 | Email: [email protected]
Columnists
Annette Callari, Leah Gross, David Romano, Lisbeth Calandrino,
Paul Friederichsen, Jeffrey King, Robert Blochinger, Brett Miller,
Tom Jennings, Scott Carothers, Chad Ogden, Scott McGillivray
WFCA
Scott Humphrey, Chief Executive Officer
Tom Jennings, Vice President, Professional Development
Freida Staten, Vice President Marketing + Communications
Steve Abernathy, Chief Financial Officer
Kay Wiley, Executive Assistant to the CEO
The World Floor Covering Association (WFCA)
Phone: 855-330-1183 | Email: [email protected]
Premier Flooring Retailer is a joint initiative of the World Floor
Covering Association and Fabulous Floors Magazine, LLC.
Copyright© FABULOUS FLOORS MAGAZINE and WFCA 2017.
All rights reserved. No portion of this publication may be repro-
duced in any way without written consent from Fabulous Floors
Magazine, LLC or The WFCA.
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Premier Flooring Retailer is published quarterly in print by Fabulous
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28901 and the World Floor Covering Association located at 855
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Postmaster: Please send address changes to
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Premier Flooring Retailer | Q3 2017
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