Premier Flooring Retailer FF PFR Q317 | Page 46

The most recent addition to Karndean Designflooring’s extensive product portfolio is Korlok, the premier rigid core floating floor. Korlok showcases the performance benefits of all Karndean Designflooring luxury vinyl in a structure superior to engineered hardwood. This interlocking floating floor fea- Retailers will find that Karndean Designflooring offers a significant competitive edge in the market … tures best in class performance with industry leading 5G drop and lock technology, the ability to install over most existing hard floors; hide subfloor imperfections; and meet the ASTM standard for indentation resistance. The product’s proprietary K-Core is composed of 100% PVC to ensure a stronger, more stable waterproof core. In addition, Korlok’s pre-attached pre- mium foam backing saves on time, cost and labor, as there is no need for a separate underlayment., This makes Korlok the company’s highest acoustically performing product with an IIC rating of 62, perfect for upstairs bedrooms, playrooms or attic/ loft conversions. Retailers will find that Karndean Designflooring offers a sig- nificant competitive edge in the market, and a way in which they can set themselves apart from the competition, increase margins, create referrals and gain repeat customers. With Karn- dean Designflooring, everyone benefits. Homeowners have the choice of a unique floor based upon their project needs, and retailers enjoy a competitive edge and increased profits. ❙ Washed Butternut (RKP8108), a Korlok product. Clarus Opus) (SP714), a glue down floor. Otono Art Select (LM15) and Fiore (LM16) glue down flooring. 44 Premier Flooring Retailer | Q3 2017