Patterning Life Seamlessly
Show your customers the unlimited possibilities in patterned floors.
U
nlike any other time in history, consumers have a wealth of cuisine choices readily available
today that would have been unimaginable in prior decades. Technological advances have
opened up access to an entire world of new foods and flavors, bringing in tantalizing tastes
from around the globe.
Likewise, today’s flooring influences come from all over the world, offering styles inspired by nature,
regions, even the cosmos. Technology has made possible stunning new patterns in carpet that
capture a myriad of designs: from simple checks and lattices to more intricate vines, geometrics,
abstracts and fleur-de-lis, the limitless array of swirls and curves, lines and loops can accommodate
any preference or décor and create virtually any aesthetic.
Consumers are often reticent to explore patterns, however, in part because of the perception that
unsightly seams will be visible and detract from the overall décor. Patterned products are also
frequently seen as far more labor-intensive and much less likely to deliver a pleasing final result.
Below left:
Solitair
Cashmere
Below right:
Waverly Haylo
To address this frequent misperception, companies such as Lexmark are re-inventing patterns,
simultaneously giving consumers amazing alternatives to solid beiges and taupes and making
the product easier and simpler to use overall. As the leader in manufacturing design and pattern
carpets—both hospitality and residential—Lexmark has been perfecting the art of combining
stunning style with long-term wear for almost a quarter of a century: the company’s intricate
patterns are consistently found throughout the Hospitality community, where fashion is key and
durability is a must.
36 Premier Flooring Retailer | Q3 2017