Every industry has statistics on when customers
buy again; there are many factors that come into
play. As we’ve often heard, timing is everything,
but whose timing?
In order to do that, you have to follow four simple rules
to make it work:
Start collecting emails and data about your customers.
Who are the customers that buy from you? How well do
you know them? Do they party, like the theater, where do
they live and what activities do they engage in? Obtaining
this data helps you begin to build a profile of your exist-
ing customers.
Know your good (profitable) customers. These are
customers that buy from