It is very important that your customer has realistic
expectations about her wood flooring in that its
appearance will likely change over time.
3. Is choosing an environmentally friendly flooring option
important to you?
If your customer is concerned about the environment, wood flooring is the most environmentally friendly
flooring option available. Sustainable forest management ensures no serious impact on the environment,
because trees are a renewable resource that can be replaced time and time again.
4. Is improving the indoor air quality of your home important?
According to a study conducted by the US Environmental Protection Agency, wood floors do not harbor
allergens, microorganisms or harmful pesticides that can be tracked in from outdoors. In addition, dust,
mold and animal dander contamination is minimal which improves overall indoor air quality, particu-
larly for allergy sufferers.
Scientific studies show that wood flooring has minimal emissions for carbon dioxide and no emis-
sions for methane, nitrogen oxide and other particulates, hence the conclusion that wood floors promote
a healthier living, and work, environment.
5. Are you looking to increase the sales value of your home?
Wood floors can add significant value to a customer’s home. In a survey conducted with real estate agents
across the country, 99% agree that homes with hardwood floors are easier to sell, 82% agree that homes
with hardwood floors sel l faster, and 90% agree that homes with hardwood floors sell for more money,
up to 10% more. That 10% will more than cover the homeowner’s investment in wood floors.
6. Do you expect your wood flooring to look the same
10 years from now as the day you have it installed?
It is very important that your customer has realistic expectations about her wood flooring in that its
appearance will likely change over time. The wood floors will also show wear and tear; and possibly small
scratches and dents may appear. These can be repaired, but today many homeowners believe that these
small imperfections add to the character and appeal of the wood as a flooring material. In recent years,
the distressed and rustic look has showcased this preference.
When showing your customer samples, use a large enough sample to ensure she sees what the wood
look will be in a larger surface area. Because wood is a natural material, no two pieces of wood flooring
will look the same, even from the same tree. ❚
Premier Flooring Retailer | Q3 2017
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