FLOOR ED
Courtesy National Wood
Florring Association (NWFA)
Six Qualifying Questions to Ask
Your Wood Flooring Customers
1. What temperature do you normally maintain
in your home?
Wood floors will perform best when the household is kept within a narrow range of fluc-
tuation in both temperature (from 60° to 80°F) and humidity (between 30–50%). This is
because wood is a hygroscopic material, which means it will lose or gain moisture based
on its environment. Keeping the environment consistent will minimize any significant
changes in performance or appearance.
2. Will you be in your home long-term
or for just a few years?
If your customer plans to be in her home for just a few short years, it might make sense to
steer her to products that are more affordable, or toward engineered wood floors, which
can be more affordable than solid hardwood.
Wood floors
can add
significant value
to a customer’s
home.
14 Premier Flooring Retailer | Q3 2017