NOTE TO SUPPLIERS: You will help build long-lasting relationships with
your customers when you present yourself as their strategic partner. This
partnership can be seen as an investment in both your futures, if both are
willing to take on this expanded role.
There is an old adage “you get what you pay for”. Having a supplier who
is interested in your business and who wants you to be profitable, is more
like having a partner. A partner with an overall view of the marketplace as
well as the management skills and knowledge to run a successful business.
Dust issues?
Develop a questionnaire and consult with your suppliers to
determine a baseline.
• W
hat concerns do you have for the future of your business?
• W
hat unique areas do you see for possible growth?
• W
ho is stealing your market share?
• W
hat are your competitor’s advantages? Disadvantages?
• W
hat information do you need regarding your customers?
• W
hat marketing/advertising skills does your supplier have that
would be to your benefit?
• W
hat sales information does your supplier have that would be
useful to your business?
• W
ould you profit from any technical data offered by your
supplier?
Develop a Retail Partnership by Creating a Plan
and Setting Guidelines:
1. Determine areas that are helpful and complimentary to both of you.
2. Find ways to understand each other’s focus, culture, similarities
and differences.
3. Develop trust and determine areas of confidentiality.
4. Make a commitment to work with your partner; commitments
go both ways.
5. Proceed cautiously, determine who is in charge of what.
6. Agree to spend whatever is necessary to make it work; spending
also goes both ways.
7. Focus on goals and success.
Final Note to Self:
Dust
REDUCED.
Schönox APF is a synthetic,
gypsum based fiber reinforced
self-leveling compound for clean
and safe subfloor installations.
Designed for refurbishment work.
VACUUM. PRIME. POUR.
• Install 1/8” up to 1”
• PSI 6200
• Suitable for wood floors and
other critical substrates
www.hpsubfloors.com
How can YOUR supplier add value to your retail business? ❚
Premier Flooring Retailer | Q3 2017
23