Premier Art Finance Artemundi Group / 2019 Premier Art Finance Artemundi Group : 201 | Page 36

N ew York · Lon d on · Mexi co City · M a d rid ARTEMUNDI VS INDEPENDENT DEALERS . CHALLENGE FINANCING INVENTORY CLIENT QUALITY COMPETITIVENESS SALES CHANNELS GALLERIES DEALERS ARTEMUNDI The financing of Galleries is not transparent in most cases. Furthermore, studies indicate that the cost structure of galleries is reasonably fixed and does not increase in line with revenue. In practical terms, this means that galleries profit from a better use of their resources. Operational expenditure stays the same whether one or three works are sold at an opening; if costs remain stable and revenue goes up, profitability increases. Independent dealers are constantly managing limited cash flow and have limited access to financing. The most recent TEFAF report indicates that only 3% of dealers report selling one work each month. This slow sale pace places pressure on independent intermediaries to finance new purchases to keep their pipeline full. Artemundi is well capitalized with immediate access to liquidity allowing us to engage the best potential sellers who consider us their first choice when privately selling an artwork. Thanks to our strict confidentiality procedures and discreet transactions, we continuously receive broad offerings of high-quality artworks. The most frequent visitors to a gallery are Art Enthusiasts, who come to see the works of art, or the Opening Crowd, who attend a new exhibition for social reasons. Neither group buys. Dealers’ client-databases are being eroded by the reduction of middle-class buyers with ever- changing discretionary income. These buyers are unpredictable with unstable purchasing power and objectives. Artemundi buyer profile targets UHNWIs and institutions with long-term investment horizons. This allows us to keep a stable database and maintain a fluctuating spectrum of collectors and investors. Vast Majority of Galleries engages in the sale of non-blue chip contemporary artists. While no other segment has as much competitors as contemporary art. Most dealers fear the growing power of auction houses’ interest in private sales encroaching on their business and reducing the availability of high-quality inventory. In addition, many dealers note the rise in art consultants, many of who have little or no experience in the field. The considerable increase in cost to participate in art fairs and brick and mortar exhibition spaces have further increased the difficulty to make a profit in the dealer sector. Artemundi’s flexibility, low overhead, economies of scale, and liquidity is a huge advantage over dealers. Furthermore, as investors ourselves, we have “skin in the game” which differentiates us from public entities that would only take works under consignment. Art fairs are vital for galleries. More than a quarter of all galleries generate 20% or more of their yearly revenue at art fairs. Hence, every second gallery participates in at least one fair a year. While art fairs make up the largest expenditure for galleries besides salaries and rent. By controlling the sales channels though our strong network of buyers and sellers, we are able to manage the exit strategy, achieve substantial tax efficiencies, and keep management and transactional costs low. 36 www.artemundi.com