by Europe. The dominance of North America can be ascribed to to factors such as
its well-established health care infrastructure, high awareness level, prevalence of
chronic diseases, and high adoption of new technologies. However, Asia Pacific is
anticipated to grow at a significant rate due to the growing population, rise in
disposable income, increasing demand for genetic testing, prevalence of unhealthy
lifestyles, and mounting government intervention in the development of health care
infrastructure. Also, the market in this region has been observed to be targeted by
multiple established players, as countries such as China and India are projected to
be favorable markets for new entrants in the wellness genomics sector.
Most players in the predictive genetics testing & consumer/wellness genomics
market are focused on developing technologically advanced and cost-efficient
services in order to offer comfortable, easy, and quicker testing solutions to
customers. To gain a significant position in the global predictive genetics testing &
consumer/wellness genomics market, these companies adopt various policies
including strategic alliances, forward & backward integration, new product
development, and mergers & acquisitions. For instance, several pharmaceutical
industries are entering into partnerships with genomic companies, diagnostic
laboratories, and government organizations. Intermountain Healthcare and Syapse
announced a collaboration in May 2014, which enables oncologists to access
different technologies related to cancer genomics.
Key players operating in the global predictive genetics testing & consumer/wellness
genomics market include ARUP Laboratories, Genesis Genetics, Pathway Genomics,
Color Genomics Inc., BGI, and Myriad Genetics, Inc.
The report offers a comprehensive evaluation of the market. It does so via in-depth
qualitative insights, historical data, and verifiable projections about market size. The
projections featured in the report have been derived using proven research
methodologies and assumptions. By doing so, the research report serves as a
repository of analysis and information for every facet of the market, including but
not limited to: Regional markets, technology, types, and applications.
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