Predictive Analytics Market Outlook 2025 |The Insight Partners Predictive Analytics Market Outlook 2025 |The Insi | Page 3
Predictive Analytics Market to 2025
In addition to customer delight, predictive analytics will enable companies to understand the requirements of the
end-user, this will prove a differentiating factor for businesses. The rapid technological advancements, boom in
artificial intelligence and high competition have led to the growth of this market. The other drivers for the rapid
growth of predictive analysis markets include increased usage of Big Data and cloud by organizations and growing
need for product differentiation driving introduction and adoption of new technologies.
Additionally, with advent of Big Data, predictive analysis is expected to be adopted in Finance and Human
Resources. Application of this technique in sales and marketing management, operations & supply chain
management has significantly benefitted the companies. Realizing its benefits and potentials further it is expected
to be used in other applications such as workforce management and risk management.
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