Recruit and Select Salespeople
o
Sources o
o
for o
o
Recruiting o
Within the organization
Competitors
Non competing companies
Advertisements
Schools
Employment agencies
o
o
Interview
and
Selection
o
1.
2.
3.
4.
o
o
o
o
Orientation
o
o
o
Application form
Reference check
Personal interview
Qualified?
Want or need the job?
Can we meet their expectations?
Can they do the job?
Testing
Physical exam
Introductions
Policies and practices
Vertical communication
Company outside activities
Expense account
o
Hire someone with
experience in the areas
specific to your needs
o
Some sales experience is
beneficia
marketing requires different
abilities and approaches
than does sales
Skip the learning
curve
Choose marketing
skills over sales
skills
Tips for hiring
right
o
o
Seek out
charismatic types
o
o
Raid the big guns
o
Leadership abilities
Strong communication
skills
Some of the best training
grounds are in the
companies such as Procter
& Gamble
So try to recruit their best