How To Build or Break a Relationship
Relationship
Builders
Treat customers like life-long
partners
Become a solutions provider
Deliver more service than you
promise
Schedule regular service calls
Develop open and honest
communication
Relationship
Breakers
Simply wait for the problem to
develop
Focus only on making the sale
Over-promise and under-deliver
Wait for your customers to call you
Lie or make exaggerated claims
Use the “us versus them” approach
Use the ‘we can’ approach
Blame somebody else;
Take responsibility for mistakes
made
Knock a competitor
Be an ally for the customers’
business
Focus on your own personal gain