Effective Strategies for Coping with Price
Objections
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The meaning of a
price objection
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The prospect places insufficient value on
the product
A competitive product is a better deal
The prospect just wants to bargain
YOUR PRICE IS TOO HIGH YOUR
PRICE IS TOO HIGH!
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Learn to respond to this objection.
It is inevitable.
Buyers will object just to get a discount.
Knowledgeable buyers know that there is often a standard discount for
which they qualify
Price objections are an opportunity to sell the value of the product or
service.
The danger is to respond to the wrong price objection.
"Tell me more" or "Explain"