Praktische Vaardigheden Ontwikkelen Marketing en Publicitaire Copy Writing | Page 19

7. Demolish the five basic objections within your copy:  A. I don't have enough time.  B. I don't have enough money.  C. It won't work for me.  D. I don't believe you.  E. I don't need it. 8. Activate your writing. Whenever you write the words "is," "was," "are," or "to be," train yourself to stop and change them to something more activ