TABLE OF CONTENTS PHILIPPINE RETAILING
How the Next Generation Is Shaping the Future of Philippine Retail
PRA News Update
Retail News Capsule
RETAIL SPOTLIGHT Jag Jeans: Sewn into the Filipino Story
Metro Manila retail amid Middle east conflict: Aim to recover and rediscover
Fifty Years in the Making: How the PRA ' s Grandest Events Signal a New Era for Philippine Retail
The Invisible Edge: How Frictionless Retail Becomes Your Greatest Brand Asset
The Quiet Inheritor: Steven Que Azcona and the Weight of a Legacy
" National Bookstore Is Bookstoring Again "— And Adrian Ramos Has No Plans to Stop
AI Agents in Philippine Retail: From Promise to Practical Value
Members Corner’
The Ticking Clock: Why Philippine Garment Exporters Must Prepare for the EU Digital Product Passport
The Silent Theft Happening Inside Retail Stores
PRA in Action
PHILIPPINE RETAILING EDITORIAL TEAM
Mayan Sangil
Aira Villanueva MANAGING EDITOR
Paul Payongayong GRAPHIC DESIGNER
EDITORS-IN-CHIEF
BM Miranda
Joey Roi Bondoc Ivan Lanuza Max Forsius Gigi Lariosa CONTRIBUTORS
The Philippine Retailing is the official quarterly publication of the Philippine Retailers Association with office at
2607 / 2610 Jollibee Plaza F. Ortigas Jr. Road( formerly Emerald Ave.) Ortigas Center, Pasig City, Philippines
Telephone Nos.:( 632) 8687-4985, 8687-4180, 8687-4181 Fax No.:( 632) 8636-0825. For questions, comments, suggestions, contributions or ad placements email us at: communications @ philretailers. com and marketing @ philretailers. com
The views and opinions expressed in our published works are those of the author( s) and do not reflect the opinions of the PRA or its Editors.