JAPANESE BRAND‘ ACE BAGS AND LUGGAGES’ OPENS FIRST STORE IN THE PHILIPPINES AT MITSUKOSHI BGC
20 MEMBERS’ CORNER PHILIPPINE RETAILING
JAPANESE BRAND‘ ACE BAGS AND LUGGAGES’ OPENS FIRST STORE IN THE PHILIPPINES AT MITSUKOSHI BGC
Japanese brands are known for their commitment to practicality and thoughtful design— qualities that have made them a benchmark for reliable craftsmanship. Bringing this philosophy closer to the local market, ACE Bags & Luggage has opened its first store at Mitsukoshi BGC, marking its official entry into the Philippine’ s retail landscape.
The opening was attended by key executives and partners from Primer Group of Companies, alongside representatives from ACE Co., Ltd. and stakeholders from Mitsukoshi BGC. Among them was Mr. Hiroaki Morishita, President and CEO of ACE Co., Ltd., who shared that“ Through our partnership with Primer Group— built over more than 20 years— we are able to take this meaningful step into the Philippine market with confidence. We look forward to this store becoming a place that is welcomed and appreciated by the community for many years to come.”
Earlier this year, Primer Group formally announced its partnership with ACE Co., Ltd., marking the Japanese brand’ s entry into the Philippine market through an exclusive distribution agreement underscoring the collaborative effort behind the launch of ACE’ s first store in the Philippines.
The opening also introduces a full portfolio of ACE brands, each developed to address distinct travel and lifestyle needs while maintaining the brand’ s foundation in Japanese craftsmanship, durability, and functional design. It also reflects the continued growth of Primer Group of Companies in the market, as it expands and curates a portfolio of global brands that respond to evolving consumer needs and bring more purposeful, well-designed products closer to its customers.
To explore the full lineup of collections, visit the ACE Bags and Luggage store at the Ground Level of Mitsukoshi Mall, BGC. For updates on the latest releases and brand happenings, follow @ ace _ phl on social media.
MITSUKOSHI BGC MARKS 3RD ANNIVERSARY WITH TANABATA-INSPIRED CELEBRATION
Through this anniversary initiative, MITSUKOSHI BGC reinforces its position as a premier destination that merges retail with cultural storytelling— fostering deeper connections and elevating the overall customer experience.
MITSUKOSHI BGC celebrates its 3rd anniversary with a thoughtfully curated Tanabata Festival experience from July to August 2026, bringing the elegance of Japanese summer traditions to the local retail landscape. This milestone also aligns with the 70th Friendship Anniversary between Japan and the Philippines, inspiring a seamless integration of both cultures across the mall’ s visual displays and campaign executions.
The space will be transformed with vibrant Tanabata installations, blending Japanese aesthetics with Filipino creativity to create a culturally immersive environment. At the forefront of the celebration is the Yukata Wearing Experience, offering guests a rare opportunity to engage with Japanese heritage through traditional attire. Positioned as a key experiential highlight, it invites visitors to fully participate in the festivities while creating memorable, shareable moments.
Enhancing the lineup is a new game activation,“ Wish Upon A Star ~ Tama-nage!”. This interactive experience allows customers to take part in a festive game mechanic for a chance to win exciting prizes, further elevating engagement across the celebration.
Complementing this are Tanabata-themed workshops, including calligraphy and pottery sessions, alongside a highly anticipated Maguro Cutting event. These curated activities are designed to offer a balanced mix of cultural immersion and interactive engagement, catering to a wide range of audiences while enhancing the overall festival experience.