PRA 2nd Quarter Newsletter 2013 April-June 2013 | Page 8
M
obile will become an even more
influential platform in 2013 as luxury
marketers are quickly realizing the
impact of on-the-go technology on the
user experience. Luxury marketers must adapt and
keep up with new technologies to remain relevant
as multiple screens become more incorporated
into users’ daily lives. The mobile platform is now
essential to connect users to the brand experience
and will only become more important in 2013.
“The mobile medium represents the most-powerful
mechanism for delivering contextually relevant
consumer-brand communications experience in
marketing,” said Scott Forshay, Austin, TX-based
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