PRA 2nd Quarter Newsletter 2013 April-June 2013 | Page 6

Terry Waterhouse is one of the
founding Directors of Red Goodss
Ltd. a multi-disciplinary design
consultancy based in Hong Kong
specializing in Retail Design and
Implementation Consultancy who
are solely focused on Asia Pacific
retail market.

V

Regatta-Golden ABC

A remarkable quality that gives RedGoods the edge
is that they read and absorb cultures very well.
Put it down to experience. Call it empathy. Don’t
forget all the research, planning and market testing
that they do. Ultimately, perhaps it doesn’t really
matter how or why they understand their clients so
well - only that they can and that they do. That’s a
defining RedGoods’s trait: can-do creativity and
good practical and common sense designs for their
clients. Successful retailers and clients of tomorrow
want to make a difference now by doing it better,
faster and smarter than it has been done before. Best
advice?

Cyan – Moscow Multi Branded Fashion

Golden ABC commissioned RedGoods Ltd. to
revitalize the Regatta’s brand and store design
creating a retail proposition that expands the brand
to Sea, Coast, town and country. The first two
Regatta stores have been opened at Shangri-La Plaza
and SM Aura.

isual aesthetics play a crucial contribution in
the success of one’s business in the context
of interactive presentation of products.
First, the interior space is designed in
line with the current trends, color, material and
graphics. Secondly, the sector is dominated by huge
consumer boom in fashion industry, which covers
the sales of clothing, accessories and shoes as well
as we beauty products. Fashion is a market that is
largely dominated by women and is very much an
interactive social experience perceived by many
as a day out. Environmental patterns and features
that are gratifying to the senses create an aesthetic

experience to one’s linear perspective. It isn’t just
instinct or intuition or bolts from the blue. It grows
out of hard, tangible facts about the real world, retail
clients, their markets and their brands.

L.V.B. Ltd. Commissioned RedGoods Ltd. to design
and develop a new multi fashion brand and interior
store design to fit a 400 sq. m. store that incorporated
their new big idea of a fashion zone, by providing a
fashion consultant that would provide advice to
clients, mixing and matching brands, and converting
the customer in to the fashion hero’s of the store by
creating a multi media platform to photographic and
capture the customer in their new fashion items and
broadcasting the customers images in the store on
LCD screens and through social media.

Both projects demonstrate good examples of
practical and innovative retail design solutions,
which have developed or reinvented a brand idea for
today’s booming fashion market.

Follow the universal principles of pleasure in design.

RETAIL GIANTS CONVERGE AT NRCE 2013. The

22nd National Retail Conference and Stores Asia Expo
(NRCE) 2013 - organized by the Philippine Retailers
Association (PRA), the country’s biggest organization
of top notch retailers and prime movers in the retail
industry - lived up to its billing as the most important
and grandest retail industry event in the country as it was
attended by almost a thousand top executives of retail
giants in the local and international markets. Senator
Cynthia Villar (4th from right), a real estate magnate
and retailer (Starmall), opens the Stores Asia Expo
2013 on Wednesday at the SMX Convention Center with
PRA Vice President Arthur Coronel (4th from left); chief
executive officer of Cinderella Marketing Corporation;
NRCE 2013 overall chair Atty. Paul Santos (3rd from
left), president of Picture City; Former Chairman, A.S.
Watson Group of Hong Kong Ian Wade (3rd from right);
Bb. Pilipinas - Universe 2013 Ariella Arida (2nd from
right); Bb Pilipinas – International Bea Rose Santiago
(right); Bb. Pilipinas 1st Runner Up Pia Wurtzbach
(left); and Bb Pilipinas – Tourism Joanna Cindy
Miranda (2nd from left). Stores Asia Expo 2013 is a twin
event of the national retail conference. The NRCE 2013
is supported by The SM Store, Fisher Mall, Robinsons
Malls and Festival Mall, with Ayala Malls, Meralco,
Araneta Center, PLDT Alpha, Wilcon Depot, Celine,
Bench, The Generics Pharmacy and HP.