PR TIMES AFRICA PR TIMES AFRICA Magazine june 2015 | Page 8

1. Consumers trust other
consumers. Consumers are no
longer forced to rely on a brand
for information about the brand's
products. Why would they when
they can obtain transparent
information from their social
networks and other consumers
within minutes?
2. The advocate channel, once
built, has a powerful voice.
Advocates can now reach
potential buyers at scale. And
they can do many things on a
brand's behalf, such as refer
friends, write testimonials,
forward content, and share new
products and promotions.
3. Advocates extend your
salesforce. Advocates know
when friends and acquaintances
in their networks are “in market.”
Brands don't. It's pretty simple;
the more people you have
marketing your products and
services, the greater chance of
conversion. These “social assets”
typically perform much better
than traditional channels.
4. There are now systems to
help you track and manage
advocate activity. It's simple to
empower advocates with tools to
reach out to your prospects. With
the right technology in place,
brands can now track and manage
advocates' willingness to spread a
brand's message.
Your customers, influencers, and
employees---your potential brand
advocates---are the fastest
growing sales and marketing
channel today. By using the latest
in social marketing software and
technology, business leaders can
identify and mobilize their
advocates to build brand
awareness, generate the highest-
quality leads, and drive customer
acquisition.
In phase one, results could not be
attributed to one specific
marketing channel. By phase
three, brands have the ability to
use technology to attribute every
new customer to the specific
advocate who generated that new
customer.
Companies today need to have
strategies and systems in place to
be able to generate, track, and
manage brand advocacy---and the
brand advocates to do it.
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06
VOL 1. JULY 2015
1ST EDITION
PR TIMES AFRICA