PR TIMES AFRICA PR TIMES AFRICA Magazine june 2015 | Page 5

How Positive Public Relations
can help Retailers increase Sales
A
retailer without a face
is a retailer without a
future. That is why it is
so important for businesses,
both large and small, to stay
visible in the ever-changing and
highly competitive marketplace.
Staying visible requires utilizing
many avenues, including sales,
circulars, advertising, and public
relations. Too often, business
owners either intentionally or
unintentionally fail to realize the
importance of public relations.
At some point in time, every
business owner will face the
challenge of promoting their
products and services. Public
relations can help solve this
problem.
crucial in beating out the
competition. Public relations,
sometimes referred to as media
relations, is perhaps one of the
most cost-effective and
important sales tools you could
use to garner new clientele. products you carry, their prices,
your company philosophy and
background, and so on. Public
relations gives a face and
personality to your business,
which makes it memorable to
the public.
Finding the Story
You may find when it comes
time to embark on your public
relations campaign that you are
fishing for newsworthy ideas.
As a baby store retailer, the
ideas can be limitless. Women
are giving birth everywhere,
everyday, so information on new
products and special promotions
for them are always
newsworthy.
Give Yourself a Face
Creating a positive image for
your retail business can be Public relations provides your
existing and potential customers
with important information
regarding your business. Public
relations, which most often
results in newspaper or
magazine articles and television
news spots, offers the public a
more detailed and interesting
look at your company. Instead of
an ad with a few words and
pictures of products you carry, a
newspaper article can give
readers so much more
information, including a more
inclusive list of the types of PR TIMES AFRICA VOL 1. JULY 2015
1ST EDITION
More often than not, when you
read an article in the newspaper,
it has come from a public
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