PR TIMES AFRICA PR TIMES AFRICA Magazine june 2015 | Page 10

Why you should use
in your Social Media Marketing
O
ver the past few years, we
have all seen an industry-
wide shift toward "in-
stream" content and campaigns.
However, brands are still trying to
discover how best to maximize
their return on the time, money, and
effort that goes into the creation
and promotion of their social
marketing initiatives.
Because content marketing has
become something of a commodity,
the first challenge lies in breaking
through the noise and making sure
your audience is seeing, engaging
with, and sharing your content. The
nextand even more criticalstep is
using the power of social media as
the point of conversion for your
marketing. How do you turn a like