PR Pitch 2 | Page 96

90 Process Process 91 Priv ate showsp ace To accommodate press members’ needs and confort, Topshop will dedicate an area of the venue to the set up of a private showspace. The private showspace will take place at the Actor’s church backyard, an exquisite garden located in the heart of Covent and which setting can easily be adapted to suit a catwalk show production. Guests seats wil take the form of the historical benches already on location and add additional props to accomodate all seated guests. Seats will be organized around the backyard existing pathway. The setting will be remodelled to welcome the large number of guests. The production installation will be design to fit and compliment the church’s environment as well as sync with the rest of the Topshop Village aesthetic. The Actor’s church backyar The private area will be fit to welcome up to 500 seated guests, a lower capacity than the latest Topshop Showspace yet a number closer to the capacity offered by Topshop at its former catwalk venue located at The Tate modern (*4). Red Carpet A red carpet arrival will be set up at the Actor’s church King’s street entrance. The red carpet entrance will filled with photographers to capture guests as they arrive to the venue. However, high profile guests who wish to avoid publicity will have the option to enter the show space via an alternative entrance, located on Henrietta Street. Private venue Plan