88
Process
Process
89
INTERACTIONS
For this extraordinary day, Covent Garden’s piazza will be transformed into a place of fashion celebration. It is expected of the
Topshop Village to attract – amongst other crowds – a large
number of curious London Fashionistas (see People) to the
neighbourhood. Additional components will be set up to feed
the social activities and encourage social interactions between
visitors at the Topshop Village
Photobooth
A Topshop Photobooth will be set up at the north side of the
Piazza to enable visitors to capture their moment at the event.
Alone or in groups, every visitor will get a chance to have a
picture taken. The photo booth machine will be design to take
full-length picture of its models to capture their entire outfit in a
street style fashion.
After having their portrait taken, visitors will, on top of being
offered a complimentary hard copy of their portrait, have the
option to share the picture onto their social media accounts
thanks to an digital screen integrated in the photo machine
(See Promotion).
LED SCREENS
Two LED screens will be disposed on the Piazza for the running of the
event and will serve as additional devices to retransmit the show to the
large crowd gathered on Covent’s Garden’s Piazza.
One of the LED screen will be disposed on the Covent Garden market
facing Covent Garden tube station. The screen will be set up three
weeks prior to the event as part of the promotional strategy (see promotion). An additional screen will be placed above the Topshop café
area for the duration of the event.
Visitors who will have their picture taken in Topshop’s Photobooth will
have the chance to appear on screen before and after the broadcast
of Topshop Unique show. Additionally, the screens will broadcast a
selection of twitter and Instagram messages featuring the event official
hashtags: #theartofpreparation and #topshopvillage.