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Process
Process
EXCLUSIVITY
Topshop will emphasize the event’s values by setting up
two retail spaces that will sell exclusive merchandise or enable priority purchase on Topshop related products. Both
installations will be exclusive to the Topshop Village the advantage they each provide will only be available on-site.
As proven in the recent years, limited edition high street
collections have had for effect to generate excitement
amongst brands’ fans (1*) and Topshop is no exception to
that phenomenon.
The two exclusive shop installations are expected to encourage fashionista in quest for exclusive and trendy fashion products to travel to the Topshop Village in order to put
hands on the exclusive products sold there.
OPENING TIMe
5PM - 7PM
TOPSHOP pop-SHOP
A temporary pop up store will be set up on the eastern
side of the Piazza. The store will sell limited edition products designed by Newgen alumni. The exclusive products
will only be sold on site and the only possibility to purchase
them will be to travel to the Topshop Village. To ensure
parity in sales, purchase will be limited to five products per
person.
The Pop up store will open after Topshop Unique show
in order to maintain excitement amongst the crowd. The
Pop up store will ensure that a large number of visitors
planning to purchase from the store will remain onsite until
the closing of the event.
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