PR Pitch 2 | Page 84

78 Process INformations TOPSHOP ROOM Topshop village’s objective to reveal the truth about the behind the scenes of fashion will be supported by a number of high profile industry speaker, whose presence will contribute to fuel the fashion crowd with interesting content throughout the day. The Topshop Room will be the setting in which four selected guest speakers will deliver conferences on the functioning of the fashion industry to a limited number of guests. The panel of speakers was selected in regards to their contribution to the current success of Topshop as a leading fashion brand in the UK. Each session will aim to enlighten a particular sector of the industry in regards to the guest speaker’s activity. This will be a unique chance for fashion students or simply fashion enthusiasts to get authentic information on what working in the industry really is like. Each session will be followed by Q&A sessions. The Topshop Room will be set up on the southwest corner of Covent Garden Piazza. The installation will be in the form as a pop up conference room and will follow the similar architectural identity as the other installations, although will not be built of transparent materials, to ensure tranquillity through the lectures. The schedule was designed to keep the Topsho p village visitors excited thro ughout the day, placing super-m odel Kate Moss after Unique runway show to ensure a remaining high number of vis itors into the Topshop Village after its happening. TOPSHOP FROM... Business perspective ; Topshop CEO, Sir Philip Green 10AM- 11AM Designer p W'7V7F