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Process
TUNNEL
SHOW TIME
3PM
TOPSHOP Tunnel
As part of the activity scheduled to take place during the
day, Topshop has designed a half-public/ half-private catwalk space to enable visitors to see the SS16 live as it takes
place on the runway. The public catwalk area will take the
form of an all-transparent tunnel which will originate from the
Fashion Lab. The tunnel pathway will entirely bypass the
Covent Garden Apple market before ending at the north
entrance of the Actor’s church’s backyard where the private
press showcase will take place.
The lengthy public itinerary will ensure a maximum of visitors
a chance to get a glimpse at the collection. The itinerary has
been designed to place visitors as first spectators of the
Unique show, before the official guests.
The tunnel is expected to act as star installation of the Topshop Village and stand as centre of social media discussions during the Topshop Unique show.